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Offline Hashtag Use: which hashtags to use and how to use them

September 7, 2014 by Thomas von Ahn

You’re likely familiar with using hashtags on your favorite social media sites. However, it’s important to let others know that a specific hashtag exists and should be used for a given situation. Oftentimes, this means sharing your hashtag online and off. Use the tips below to let others know which hashtags to use and how to use them.

  • Use hashtags on signs. Whether you’re hosting a training course, seminar, workshop, convention, or even a party, prominently posting your designated hashtag alert attendees to its existence. Make sure to which hashtags to use and how to use themlet them know which social network or (networks) you will be using. For example, you may want attendees to post photos on either Facebook or Instagram using your hashtag. Use images of the appropriate social networks’ icons so that attendees can instantly understand your intentions.
  • Use hashtags on business cards and brochures. If your hashtag is intended to be used on an ongoing basis, consider including it on your business cards, brochures, and other marketing materials. For example, if you host a weekly chat on Twitter, include a short blurb encouraging others to join you each week on Twitter using your designated Twitter chat hashtag.
  • Use hashtags on office signs. Passersby might not be inclined to follow a company they don’t know on social media sites simply by seeing that they have social media profiles. However, they might be curious about your niche. An intriguing hashtag on your office sign, company cars, and other signage could draw them into a conversation, providing you with an opportunity to connect.
  • Print actual hashtags. Buy some heavy tag stock at the office supply store and print a batch of tags containing your hashtag in large print. Depending on the nature and scale of the event, it may make sense to have your hashtag tags professionally printed. Hand these out at your special events so that attendees both know what to do and don’t have to try to remember your hashtag.
  • Hold a hashtag-related social media contest. Social media contests are a great way to get more likes and engagement. Make it easier for your customers and prospects to participate in your hashtag-related contest by having printed instructions readily available. Again, you could print tags or postcards containing the contest details.
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Using hashtags on social media sites is a fantastic way to connect with others. Make sure they know which hashtag to use by sharing your hashtags online and off.

infusionsoft certified consultant

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 


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Filed Under: Social Media Tagged With: hashtag, social media contest

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.

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