Investigate Your Customer Before You Work With Them

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Not so long ago, one of the most effective ways of building a strong customer relationship was to make sure that you  had excellent records of your customer's preferences after you've worked with them. You know, that legal pad of notes you kept in a file folder. That way, you would remember everything about this customer in the future, impressing them with your memory and making sure that all of your services were fitted to their needs in the future. Like the name of their dog, spouse, place of birth or college they attended. Hopefully you made notes well enough to remember whether it was the dog or the spouse they brought back from college.

Are those days are gone? Does that stuff matter anymore with all this electronic gadgetry we live with? More than ever!

However, to some degree the sustainability of a high touch customer relationship is gone. The business world caught up to that standard long ago, and it's now no longer enough to personalize your services to your customer after beginning a relationship. Today, successful businesses need to be able to know exactly what a customer wants and likes before they even work together. Otherwise, you quickly fall behind the curve.

This means your customer already checked you out anonymously. 80% of their decision to do business with you is made up before they contact you. You should be doing the anonymous online searchsame. But how exactly can you do that? Here are some ideas:

The depth and strength of a relationship with a customer is still important in the business world, but today you need to lose your memory and instead focus on solving problems and fulfilling requests and expectations before they even arise. By profiling your average customers and tracking the way people interact with your online presence, you will be much more successful at this.

Feel free to contact us at Viral Solutions for more tips.

infusionsoft certified consultant

 

 

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 

 


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Filed Under: Analytics

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.