Important Metrics for Measuring Customer Satisfaction on Social Media

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As social media marketing becomes more sophisticated, it’s important that you’re doing everything you can to track its success. You’ve probably heard all about engagement metrics, like “likes,” “comments,” “shares” and more, but these are all very surface-level metrics. How can you analyze your social media marketing campaign to make sure that your customers are truly coming away having had a satisfying experience?

Here are a few of the most important types of metrics for measuring customer satisfaction on social media.

These kinds of metrics will never tell the whole story, but they will add a lot of depth and insight to the surface-level engagement metrics you’re used to tracking. Let us know if you have any questions.

by Christine Kelly

CEO and Queen Bee | Viral Solutions LLC

Prior to joining Viral Solutions, Christine held executive leadership roles at some of the largest small business consulting firms in the USA. Her experience includes leading direct reports of over 130 remote sales agents who generated $38mm in annual revenue. She obtained her Marketing degree from British Columbia Institute of Technology. Bring her C-Suite experience to your small business. Although our company is virtual, and we can work with you wherever you are located, she is located in Denver, Colorado and owns a second home in Vancouver, BC Canada.

 


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Filed Under: Social Media