Your website may be the first – and only – place customers interact with your business. A professional-looking website lets customers know you can be trusted with their business.
Fortunately, you don’t need to be a tech genius or have a fleet of IT staff to build a great website. WordPress has been making it easy for individuals and businesses to create well-designed webpages for over a decade with its free, open-source content management system (CMS).
Secure your own domain
Having a URL that sounds like your own business is key to sounding legitimate. Sending customers to yourbusiness.wordpress.com sounds like you’re running a small (and cheap) operation. You can register a web domain with WordPress, or if you’ve already secured one (see below), add your WordPress site to that domain. Be sure to set up you email through that site as well.
Host your website on a secure server
If your company doesn’t have its own servers, you’ll want to purchase secure web hosting. Web hosting services allow you to lease the host’s server space, thereby powering your website. Many web domain services like GoDaddy also offer hosting plans, so you can purchase a domain and hosting through that site then register your domain with WordPress. However, as soon as you can afford it, use a domain host that with some umph behind it – this will help your load speed for first time visitors – watch your bounce rate to determine if this is a factor for you.
Customize your theme
WordPress offers a number of excellent site themes for free, and there are many more premium themes available for purchase. Customization is key: you want your site to strongly represent your brand and match your other marketing materials. Consider hiring a web designer to help create a custom WordPress site. WP sites are are image heavy – this is another factor with your site loading slow for the first time visitor. Having your WP designed professionally, rather than buying a cheap template, could be a wise alternative.
Make your site mobile-friendly
Mobile optimization boosts your web ranking and makes it easier for customers to access your site on their increasingly preferred platform of choice: smartphones and tablets. Look for themes that include responsive design, which will simply reformat your website for mobile screens, rather than create a separate mobile site. Almost all WP sites today are mobile optimized – make sure you design morphs itself as you desire it to for the mobile user.
Let plugins do the work
There are several plugins that can help business websites:
- WordPress SEO by Yoast – helps you create SEO for your pages
- iThemes Security – WordPress’ recommended plugin to prevent hackers
- MailChimp – if you use MailChimp for newsletters, you can add an email sign up form on your page
- Contact Form 7 – use contact forms instead of listing your email to prevent spamming. Add a plugin like Really Simple CAPTCHA to further prevent bot spamming.
- Gravity Forms – a more advanced form that creates the workflows required to connect to sites like PayPal
- LeadPages – a way to create custom landing pages for special events on the fly
- WooCommerce – one of the best ecommerce platforms for WP
Contact us today at Viral Solutions for help in getting the most out of your digital presence!
Copyright 2015 Viral Solutions LLC
by Jordan Thomas | Social Media Jedi
We help overwhelmed small business owners duplicate themselves – so business can be fun again
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant, a Google Partner – Certified in AdWords and a Mobit Certified Partner.