Ever feel as though you’ve run out of ideas on Facebook? It may feel that way, especially if you’ve been doing it for a while. However, there’s always something to talk about! Keep your Facebook page fresh by using these fun ways to engage your followers.
Hold Regular Contests
Who doesn’t love contests? They’re usually fun and there’s often a prize at stake. From a business perspective, contests encourage engagement (a vital factor in ensuring that your future posts appear in your followers’ news feeds) and sharing. As your followers participate in the contest, they often share the contest with their friends which in turn can lead to more exposure for you along with more likes.
Contests are allowed on Facebook, but you’ll need to conform to all applicable contest guidelines. We recommend using a third party app to create and manage your Facebook contests. Not only will your contests look amazing, they’re super easy to create and manage.
Consider holding monthly or weekly contests as these events will generate a great deal of buzz for your brand. In addition, your followers will start to anticipate them.
Sending congratulatory messages to clients is a great way to show that you care. It can also serve as “social proof” that you’ve satisfied a customer. For example, if you’re a car salesperson, you could congratulate a customer on the delivery of her new car.
Depending on the nature of the event, you may want to send generic congratulations. For example, your customer may not want the general public to know the details of the transaction or may not want the attention. A more subtle way to do this is to use the customer’s initials or refer to her in the abstract. For example, you could post a photo of a set of car keys along with the message “Congratulations to a recent college graduate on the delivery of a new Jeep Cherokee – you deserve it for a job well done!” If the customer sees it, she’ll know the message is directed at her, yet her privacy will have been respected. Meanwhile, other followers are likely to click the like button as a show of support and a means of sending their own congratulations.
Share Inspirational Photos
Blending gorgeous photos with inspirational quotes may seem cheesy or cliche’, but it works. Photos are by far the most engaging type of content you can share on Facebook. Add in an inspirational quote and you have a recipe for sharing success. While you could recirculate images that come your way, a better option is to create your own. Not only will your own custom inspirational photos be unique to your followers, you can also brand them with your website address, company logo, or some other branding element. That way, when they share your image (and they will if you choose a resonant quote), your brand will benefit from the additional exposure.
Creating an inspirational photo isn’t overly difficult, especially if you are already comfortable using image editing software. All you need is access to a royalty-free or Creative Commons image, an inspirational quote, and image editing software. You can find suitable photos all over the Internet at sites such as Wikimedia Commons, MorgueFile, and Flickr (Creative Commons). The same is true of quotes; try QuoteGarden, BrainyQuotes, or GoodReads. As far as image editors go, free options include: Paint.net, FotoFlexer, and irfanview.
Make sure that the photo you use isn’t too busy as too much clutter could distract from the sentiment you are sharing. If it’s a little busier than you’d like, try applying a blur filter to it. Use a large, easy-to-read font for the text. Experiment with different font colors until you find the best color combination for the image. Don’t forget to add any branding information to your image. Ideally, your final image should be 843 pixels wide by 504 pixels high. This is the size for a full width timeline display. If you don’t want to highlight the image on your timeline, 403 by 504 is the next best size.
Finally save your image, giving it a descriptive file name. Post to your Facebook page and encourage sharing.
Holding contests, congratulating your followers, and sharing inspirational photos are three fun ways to engage your followers. Which will you do first?