Elements of a Relatable Brand Image
You’re utilizing all of the social media platforms useful to your brand — great! But what’s the best way to gain traction with your followers? Creating a relatable brand image is key. Consumers connect with brands in many of the ways they do a real person — making it prudent for your company to humanize your brand. In a lot of ways, building a relatable brand is like dating. It requires effort, listening, and putting a clear version of your personality on the table.
1. Getting to know you. A consumer can’t relate to a brand they can’t identify. If your brand were a personality, how would
At the head of Viral Solutions are Thomas von Ahn and Christine Kelly, two small business marketing experts with decades of experience in the trenches. Tom and Christine help to give their clients a fresh new outlook on how they can run their business, thanks to the insight they gained in the trenches of the business world themselves. They aren’t your standard tech geeks; rather than forcing technology to be a solution to every problem, they apply their outstanding knowledge and sales processes to the technology that’s available to them. This makes for much more effective, streamlined marketing campaigns.Today, Viral Solutions’ mission is to provide its clients with the assistance needed to experience bursts of growth in their operations, and a big part of that is through the use of technology. When business owners feel overwhelmed, burnt out or unmotivated, Viral Solutions steps in to give them the tools they need to achieve new levels of success.
you describe it? Quirky and fun? Innovative and sharp? Professional and luxurious? Understanding your brand’s inherent character is the first step in creating an identity your consumer can connect with.
2. How do I look? As with dating, appearances matter in relatable brand images! If your brand is without a cohesive appearance, it may confuse your customer. Your brand should be easily identified based on the style you create. What color is your brand? Is there a uniformity to the way your brand physically looks and the way it acts? All these traits should align. A consumer that immediately recognizes your brand is one that is more likely to connect and engage.
3. Tell me about yourself. What does your brand sound like? Are you educational and informative? Are you sarcastic? Pun-ny? How you speak to your consumers, especially through social media platforms, has a great influence on their perception of your brand. Establish an apparent voice that is clearly yours, and your customer will have a greater chance of identifying with you.
4. Common ground. Pay attention to your customer. What are their interests? What are they talking about? Find an entry point to the consumer’s interests outside of your brand, too, and use that to leverage your connection. It’s hard to engage if you can’t find an identifiable link between yourself and a brand, so learn about your consumer’s likes and dislikes to build upon what you already have in common.
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