Keeping your business Facebook page filled with relevant, interesting content is essential in keeping your audience engaged. Most page owners use a mix of text-only, photo, video, and linked content status updates. Each type of update has its place in the mix. Sharing links to interesting articles, reports, and other forms of content is a form of content curation. When done properly, curating content for a Facebook page is an effective way to demonstrate your expertise.
What is Content Curation?
The word curate comes from the Latin word curare which means to “take care.” You’re likely familiar with the term curator. For example, a museum curator collects, interprets, and oversees a museum’s collections. With content curation, the content curator collects, interprets, and oversees content. Just as a museum curator would assemble a collection around a given topic or theme, the same is true of a content curator. Instead of curating fossils or folk art collections, you will be curating articles, blog posts, special reports, and other forms of content around your Facebook page’s areas of interest.
Determining What Content to Share
As the content curator, you need to know what your Facebook page is all about as well as what its audience is interested in. The content that you share should support both. For example, if you run a Facebook page for your interior design business, you might share articles about trendy window coverings, eco-friendly flooring materials, or the psychology of color. Sharing content around your niche and audience’s interests can position you as an authority who knows what you are talking about (even if you didn’t write the original material). Because the content you are sharing is relevant and interesting to your audience, it gives your followers a reason to keep following you. As your relationship develops, you are also building brand awareness.
How to Find Good Content to Share
Curating content for your Facebook page makes sense, but how do you find it? One option is to use your favorite search engine and search for articles by keyword. The problem with this approach is that you must do it regularly, and it’s not the most efficient way to find content to share. A better option is to use RSS feeds based on your desired topic and keywords. For example, using a standard RSS reader, you could create your own topic-based feeds and receive the latest hits in real-time based on the sources and keywords you have used. Many social media management tools have the ability to pull in RSS feeds based on your keywords, making it easy to find and share content without leaving the tool itself.
Scheduling Content for Your Facebook Page
As you search for content to share on your Facebook page, you’ll likely discover more than one article to share. Rather than overwhelming your audience with multiple articles and reports all at once, use a scheduling tool to schedule your posts. Curating content for a Facebook page isn’t overly difficult, and it can make a big difference in how your audience perceives you.