In Case You Missed It: The Art of Social Sharing

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Have you set up your blog so that it automatically posts to Facebook and Twitter any time you publish a new post? Do you announce a new contest or promotion on social media and wait patiently for your followers to share it with their networks? While sharing engaging blog posts and social media promotions right away is good, you can do better. Use the tips below to improve your social sharing strategy.

Find Out When Your Audience is Active
If your followers flock to Facebook and Twitter from 4:00 to 7:00PM, but you post every day at 10:30AM, your updates will be old news by the time they arrive. Granted, Facebook’s algorithm attempts to show

art of social sharing

The foundation of our success as a business is the relationships that we create with our clients. Everyone we work with says the same thing: we truly care about our clients and will do everything we can to help them find success in their operations. We have collected over 70 testimonials on the Infusionsoft Marketplace that should give you a better idea of what people are saying about Viral Solutions.

relevant content to users that they haven’t yet seen. However, Twitter displays the latest real-time tweets, pushing older ones far off the page in a matter of minutes. Thus, it’s crucial to understand when your audience is active so that you can interact at the same time. Use Facebook Insights to learn more about your audience. Third party services such as Tweriod are available to help you better understand when your Twitter audience is active.

Continue Immediate Sharing – If the Timing Makes Sense
Once you understand your audience’s active times, continue sharing your blog posts and other social promotions immediately — if the timing makes sense. For example, if you’re up late at night writing and publishing blog posts, it may not make sense to tweet about them immediately upon publication if your audience is sound asleep. On the other hand, if the timing makes sense for your audience, an immediate update is nice and fresh. Make sure to be available to respond to any comments or questions that may come in.

Schedule Updates During Your Audience’s Active Time
Fortunately, you can schedule your tweets and status updates to appear at a designated time using third party tools and Facebook’s own scheduling tool. Since you know when your audience is most active, it makes sense to change your activities to match. If you can be available during these times as well, that’s even better. After all, “social” is the name of the game!

Set Up Follow-Up Posts
No matter how well timed your initial posts may be, a large portion of your audience won’t see them the first time. Setting up follow-up updates is a great way to touch base with your audience and keep people informed. Choose your most important posts and re-issue them a day or two later. For example, if you’re running a social media contest and want to get as many fans involved as possible, sending one contest announcement won’t reach as many people as a series of them. Be careful not to spam your followers’ news feeds with follow-ups.

A common technique for following up with fans is to preface the update with “In case you missed it… .” Another method is to provide an update. For example, you might say something along the lines of, “Our contest launched yesterday — have you entered yet?”

Get more mileage out your social media posts by posting immediately, when your audience is active, and periodically afterward.

infusionsoft certified consultant

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 


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About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.