Launching your business is an exciting time, but it’s important to keep perspective on what’s important in the early phases of your business. While you need to get the word out about your new company, remember that your marketing efforts can just as easily prevent growth as they could inspire it if you aren’t careful about the strategies you use.
With that in mind, here are some of the biggest marketing mistakes that start-ups can make early on in their existence:
- Hiring a PR team too early. When your business is just getting started, you should be more focused on creating a solid customer base as organically and personally as possible. Interact with your customers through social media yourself, and be open about everything that’s happening with your business. Give people insight to how your business is growing and all of the exciting news that’s happening behind the scenes. PR teams are great for larger, more established companies that need help in scaling up their marketing efforts, but when you’re just getting started you should do everything you can to establish your company’s own unique personality.
- Copying the marketing efforts of competitors. Every company is different, and your competitors have been around longer and have already fine-tuned their marketing efforts to perfectly fit their business. While you might find inspiration in some of the tactics they use, you should never simply lift their entire strategy and try to force it to fit your company.
- Avoiding technology. You need to be able to stay ahead of the technological curve so that you’re constantly using all of the latest technology to reach out to your customers. And it’s not just enough that you use it; you need to know how to use it effectively so that it’s actually a good tool for your company.
- Being afraid of advertising. Marketing can be intimidating because it’s deceptively difficult to do it very well. However, marketing is absolutely essential to start-ups, because you need to be able to reach out to your first customers. Be sure to invest a reasonable percent of your budget in your marketing efforts and get creative with your messages.
Avoid these mistakes, and put an appropriate focus on your marketing efforts early on in the life of your business. You’ll be much more likely to find early success that way!
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