Aligning Your Offer with Your Customers’ Pain


Whether developing a new service offering, crafting a sales letter, writing an “about us” page, or communicating with customers on social media sites, understanding your target audience’s pain points is essential to your success. In short, you need to know what problems your customers have before you can possibly solve them. Likewise, this same understanding brings empathy to your message and helps customers to better relate to your company. It can build trust and help you to position your product or service as the solution. Use the tips below to align your offer with your customers’ pain.

Now that you know what problems your customers have, what they really want, and the features and benefits that solve your customers’ pain, you can create an effective story, advertisement, campaign, social media contest, or other message that clearly positions your product or service as the solution.

For example, you could create a campaign around messy ink cartridge refills featuring ink-stained office workers, ruined business suits, and splotchy printouts. From there, you could reinforce the benefits of your printer’s high-capacity ink tanks and stress that users will never need to resort to messy do-it-yourself ink refill kits ever again. You could even show a side-by-side cost comparison that shows that not only does your solution eliminate the mess, it’s also cost effective. If customers come out money ahead, even better!

Knowing your customer’s pain points allows you to address them and position your product as the solution.

infusionsoft certified consultant



Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.



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