Aligning Your Offer with Your Customers’ Pain

by

Whether developing a new service offering, crafting a sales letter, writing an “about us” page, or communicating with customers on social media sites, understanding your target audience’s pain points is essential to your success. In short, you need to know what problems your customers have before you can possibly solve them. Likewise, this same understanding brings empathy to your message and helps customers to better relate to your company. It can build trust and help you to position your product or service as the solution. Use the tips below to align your offer with your customers’ pain.

Now that you know what problems your customers have, what they really want, and the features and benefits that solve your customers’ pain, you can create an effective story, advertisement, campaign, social media contest, or other message that clearly positions your product or service as the solution.

For example, you could create a campaign around messy ink cartridge refills featuring ink-stained office workers, ruined business suits, and splotchy printouts. From there, you could reinforce the benefits of your printer’s high-capacity ink tanks and stress that users will never need to resort to messy do-it-yourself ink refill kits ever again. You could even show a side-by-side cost comparison that shows that not only does your solution eliminate the mess, it’s also cost effective. If customers come out money ahead, even better!

Knowing your customer’s pain points allows you to address them and position your product as the solution.

infusionsoft certified consultant

 

 

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 

 


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

Stay Up To Speed in the Ever Changing World of Marketing!

Sign-up today for FREE, monthly marketing tips, loopholes, and news to EXPLODE your Return on Investment!



Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.