4 Social Media Strategies that Will Wow Your Followers

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Entire books have been written on social media strategies, and social media classes are abundant. Indeed, social media is a complicated marketing method with much to master. While you’re learning the ins and outs of social media, put four simple strategies to work. Your followers will be impressed!

1. Add Personality to Your Social Posts – You’ve heard it said a million times: social media is social. In most cases, this isn’t the place for corporate speak. Of course, you’ll still need to be professional but this doesn’t mean you can’t add a little personality to your posts. The goal is to be seen as approachable, credible, and knowledgeable, but also as a person. This means interacting with your followers. Your followers will add comments and ask questions, so make sure to respond much as you would respond in person. Your responses shouldn’t sound scripted or canned; they need to be authentic. A little humor, in good taste, goes a long way in adding a spark of personality to your social media posts.

2. Make Social Media Pretty – There’s a reason that Facebook and Twitter keep updating their sites to allow for larger visuals: images generate interest. For example, posts containing inspirational quotes Social Media Strategieshave always been popular on social media sites. They will get shared and liked, even if you simply post the text. If you really want them to shine, consider pairing your quotes with an image. Some Twitter users, for example, have reported that their tweets with images receive 150 percent more retweets than those without images. They also get more clicks and favorites. Your timeline will look much prettier, and you may find that your followers like them even better.

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3. Make Your Social Media Sites a Hub of Value – Do your followers know that any time they visit your social media page or see one of your posts in their feeds they’ll receive something of value? They should! Help them to understand your expertise by continually adding value. If they look to you for expert dog training advice, then stay true to your mission and offer expert dog training advice! Your followers don’t want your opinion on the latest crisis in the Middle East or tips for brewing coffee. However, because adding a little personality to your social posts is a welcome relief, your followers might enjoy a photo of you training your dog to sit and wait patiently while you finish drinking a cup of coffee. Again, think how you can add value and deliver on your mission with each post, including the occasional humorous photo. In this example, you might include a quick training tip on how to use the “wait” command to teach your dog to wait patiently while you get your caffeine fix.

4. Diversify Your Social Content – Have you ever followed someone who only tweets inspirational quotes or who only shares links back to their blog posts? How boring is that? How automated is that? While the occasional inspirational quote or link to your blog is okay, and endless stream of nothing but the same old, same old won’t wow your followers. In fact, that may prompt them to unfollow you. A better approach is to diversify. Try to get a nice mix between thought-provoking questions, links to interesting articles, special reports, photos, infographics, videos, social media promotions and contests, thought leadership pieces, and fun, but relevant to your audience, content such as cartoons and quotes. When posting a link, add context to it by sharing your thoughts or asking a question. When sharing an infographic, mention one of the more interesting stats and ask followers which stats surprised them the most.

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No doubt, there’s a lot to learn about social media. Keep these four strategies in mind, and you’ll be off to a fantastic start.

infusionsoft certified consultant

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 


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Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.