Your Obsession can Lead to Limiting long-term Results

March 24, 2016 by Deirdre

As we kicked off this blog series on dealing with Overwhelm, I asked the Viral Solutions Team to name off the top reason that their clients get overwhelmed.

One big reason they brought up was that we struggle to keep doing it all even when there is clearly more work to be accomplished than one person can handle.

As entrepreneurs, small business people, hobbyists, or inventors, it’s pretty common to get where you are by ‘handling it all’ yourself. After all, who can do it better than me (er, you)? We all get obsessed with perfectionism; by doing it exactly 100% right, time after time.

Unfortunately, that kind of obsession can lead to limiting long-term results. Rather than building the team, we try to do it all ourselves. Rather than

Our small business experts can consult or coach on a wide variety of important business topics, including sales optimization and management, sales training, automated relationship marketing, eMarketing, strategic planning and much more. Our thought process is very simple. First we seek to understand, before we seek to be understood. When the team at Viral Solutions brings their minds to your business, you are getting all of our collective experiences. We will not sugar coat the reasons behind our input. We will not withhold our best solutions. We will not limit our implementation strategies. We will tell you exactly how we see it. The results you experience will be the sum of your strategy, your defined target audience, your commitment to serve your customer and our process of delivery. That means we are an integral part of your team!

investing in crucial resources like people, technology and systems, we just keep doing what we’ve always been doing. We’re doing more, working more hours, sacrificing more time with family and friends, spending less time in investing in ourselves. And then what happens next? We’re trying to do too much – and suddenly we can’t do any of it very well. We’re over-committed and under-resourced. It’s a lousy place to be.

Too much gets built on a base of knowing we are the only ones who can do it right, by getting by with what worked for us last year, and by holding off on making smart investments in our company.

So, what’s a smart entrepreneur supposed to do?

Luckily, the solution is pretty straightforward: invest in the resources that will make a difference for your business.

As a Viral Solutions client, that’s exactly what you’re doing right now. You’re building your resources by expanding your team to include people who are passionately helping overwhelmed small business owners duplicate themselves.

What a great start!

So here’s the task for you today: identify where else in your business do you need to duplicate yourself.

Let’s break it down. Here are three steps:

Tomorrow, when you get back to business, what is the one thing that you must get done; but that you will procrastinate throughout the day? Write it down.
What’s the one thing about your business that you know should be just a little better? Write it down.
Email Thomas or Christine and tell them your answers. You’ll be amazed at how quickly they can help you sort through these pain points. They might not “be” the answer, but they can help point you in the right direction. They are just that good.

When you’re done, shoot me an email. I’d love to know what you learned – and how the VS team was able to help you identify the resources you need.

Deirdre is a ghost writer, executive leader, just-can't-leave-it-aloner, builder, Midwesterner and all around improver of things major and minor. Deirdre has worked in nonprofits, for-profits and ‘why can't we make-a-profits‘ large and small. Trained in relationship development, executive coaching, landscape architecture and the perfect buttercream (see how all that applies?), Deirdre excels when she's working on bringing clarity to big messy problems and turning confusion into focused direction. Hobbies that have had little to no business return (yet) include biking, French horn playing, jewelry making and travel. Deirdre holds a Bachelor of Science degree from the University of Wisconsin – Madison.

We help overwhelmed small business owners duplicate themselves – so business can be fun again.

Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant, a Google Partner – Certified in AdWords.

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