Why You Should Be Optimizing for Accelerated Mobile Pages (AMP)


At the beginning of August, Google announced it would be bringing Accelerated Mobile Pages (AMP) to all of its mobile search results in the near future, and even provided a demonstration tool to allow searchers to see how it would work.

By giving webmasters a heads up about this upcoming change, Google has provided them with the time they need to begin optimizing for AMP as well. People with Google Webmaster Tools accounts have already received numerous messages through the Google Search Console message center about the importance of adopting AMP and its impending presence. The message reads as follows:

Google has detected that your site has many pages that may benefit from being served as AMP pages. Accelerated Mobile Pages (AMP) are HTML pages that are optimized to load fast on mobile devices. Learn more about AMP benefits in the resources below. Valid AMP pages on your site will be eligible to be shown in search results and receive special badging in search results.

Here are just a few of the biggest reasons why you should begin optimizing for AMP as soon as possible, beyond its upcoming ubiquity:

Many big-time publishers, such as the BBC, the New York Times, the Washington Post and more have already started to support AMP. Now, AMP is about to become more important than ever before.

Contact us today at Viral Solutions for more information about AMP optimization.

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Filed Under: Tools & Technology