Why You Should Be Optimizing for Accelerated Mobile Pages (AMP)
At the beginning of August, Google announced it would be bringing Accelerated Mobile Pages (AMP) to all of its mobile search results in the near future, and even provided a demonstration tool to allow searchers to see how it would work.
By giving webmasters a heads up about this upcoming change, Google has provided them with the time they need to begin optimizing for AMP as well. People with Google Webmaster Tools accounts have already received numerous messages through the Google Search Console message center about the importance of adopting AMP and its impending presence. The message reads as follows:
Google has detected that your site has many pages that may benefit from being served as AMP pages. Accelerated Mobile Pages (AMP) are HTML pages that are optimized to load fast on mobile devices. Learn more about AMP benefits in the resources below. Valid AMP pages on your site will be eligible to be shown in search results and receive special badging in search results.
Here are just a few of the biggest reasons why you should begin optimizing for AMP as soon as possible, beyond its upcoming ubiquity:
- Faster load times on mobile: Mobile search has become even more popular than desktop search. Numerous studies show mobile users tend to abandon websites that take more than three seconds to load, so adopting AMP can help increase conversions and keep visitors on your site.
- Better search rankings: This is especially true with Google pushing AMP now in its search results. Faster load times and mobile friendliness are key factors in getting a good search ranking.
- Ad support: AMP also provides plenty of support for a wide range of ad formats. Once again, speed is crucial here. The goal is to display ads quickly without compromising the quality of the content being displayed.
- Visitor stats: AMP provides additional visitor analytics that you can track, including new vs. returning users, visitor counts, clicks, conversions, link tracking and much more.
Many big-time publishers, such as the BBC, the New York Times, the Washington Post and more have already started to support AMP. Now, AMP is about to become more important than ever before.
Contact us today at Viral Solutions for more information about AMP optimization.
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