Why Should Your Company Try SMS Marketing?

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Today’s world is dominated by mobile devices. People are constantly connected through the internet and text messaging, which makes it an extremely powerful marketing platform.

So what are some of the biggest reasons that your company should consider giving SMS marketing a shot? Consider the following:

• It allows your customers to opt in. Rather than spamming your message out into the void, hoping that at least some people out of the thousands that receive your message will actually pay attention to it, SMS advertising allows you to create an opt-in system for your customers. Your targets must actually sign up to receive notifications about deals and promotions. This means that the people that are going to receive your message are the ones who are already the most interested in it, meaning that you have a much better chance of seeing conversions.

• Your message is almost guaranteed to be seen. Numerous studies have shown that the vast majority of text messages are read within the first two minutes after receipt. People can easily tune out email marketing messages, but texts automatically pop up on a phone and will be read almost as soon as they are delivered.

• It’s quick and easy. Because your messages that you send out through SMS are so short, your customers are much more likely to read the entire message than they would in a full email or

mobile marketing automation

direct mail piece. If you are short on time, it takes no more than a few seconds to type out a message to send to your interested customers and takes much less planning of the message.

• It’s inexpensive. Depending on the kind of package you get, you have the ability to easily control the amount of service you get for low prices, making it a great option for businesses with a strict advertising budget.

• It presents opportunities for interaction. Using SMS marketing promotions as parts of polls or questionnaires gives your customers a new way to interact with your brand and voice their opinion. You can also create a toll-free reply option for customers to text back to your company.

Need any more reasons why you should give SMS marketing a try?

Copyright 2015 Viral Solutions LLC

by Thomas von Ahn | Chief Elephant Slayer

We help overwhelmed small business owners duplicate themselves – so business can be fun again.
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant, a Google Partner – Certified in AdWords and a Mobit Certified Partner.

 


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Filed Under: Analytics

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.