If your entire business depends on online sales, you have some unique challenges regarding your marketing. Your finances are likely to be tight, which means you have limited resources at your disposal for market research and potential paid advertising avenues. You’ll likely have to build up your entire digital marketing campaign internally.

However, this doesn’t mean you can’t find success. Here are a few tips to help enhance your eCommerce business’s digital marketing:

• Create an outstanding web design: As an eCommerce small business, your entire business model is supported by your website. You cannot afford to cut corners. Find a talented web designer who will help you to create the best features, set up a reliable hosting system, and develop a high-quality design that is both attractive and functional. Everything on your site should work flawlessly and intuitively.
• Become active on social media, smartly: It’s not enough to just set up a social media page and start posting your thoughts to the world. There needs to be some method to your madness. If you are going to be active on a social network, you should be able to pinpoint your goals and understand the purpose of everything you share. Perhaps you are expanding your branding efforts. Maybe you are trying to push people toward a specific landing page. Maybe you’re simply trying to boost engagement. Whatever your goal is, you should understand how each piece of content you share helps you achieve it and whether or not it was ultimately successful.
• Personalize whenever possible: Running an online business does not give you the same opportunities for personal interaction as a brick and mortar store. Therefore, you need to find other ways to personalize the customer experience. You could recommend products based on previous purchases, or greet all new visitors to your site and allow them various settings to customize their experience on your site. You should also create content speaking to specific customer personas you have identified.
• Become a thought leader in your industry: People are going to be more likely to visit your website and social media pages if you manage to establish yourself as a thought leader in your industry. You can participate in various online Q&A sessions, be a guest blogger on other sites, create long-form content available for download on your site, produce instructional videos to share on YouTube and other social media sites, or simply be extremely responsive to all questions and customer service requests you receive. Building yourself up as an expert in your field will position you and your company as being trustworthy in the eyes of your online customers.

For more information about how to market your eCommerce business, contact us today at Viral Solutions.

Queen of the Machine for Viral Solutions LLC

“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” ~ Simon Mainwaring