The Latest Trends in Search Engine Optimization

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Search engines are always updating their algorithms, requiring companies to continually revise their online content for optimal discovery. Keep these new standards in mind when evaluating your digital content marketing.

1) Social engagement optimization
Social media is gaining increasing weight in searches, with social media accounts and posts now populating the top results. Search engine optimization is evolving into social engagement optimization, with marketers applying SEO principles to social media to encourage engagement with and mentions by followers. Google favors unique content and natural discovery, giving social media the power to determine what’s relevant based on user mentions.

2) Mobile-friendly web design
Google made a splash in 2014 when they announced they would prioritize websites with mobile sites in their search results. By that time web browsing had reached a mobile tipping point: more people now use their smartphones and tablets for web browsing than tablets. Google rewards sites that will help users find what they need; a site that doesn’t work on mobile is no longer useful. Your website should feature responsive web design, which allows the site to adapt to multiple screen sizes, to improve user experience.

3) Implied links and brand mentions
In the past, Google prioritized websites that were linked to from pages outside the website. The idea was that if a website has many websites linking to it, it must be important. Spammers quickly

Search Engine Optimization

We help overwhelmed small business owners duplicate themselves – so business can be fun again.

took advantage of the algorithm and created pages simply to post links and build traffic.

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To combat this, Google is placing more weight on implied links, which mention a brand or website without actually linking to the page. Implied links rely on a user seeing your brand mention and then searching for your site. Social media can encourage this by increasing brand mentions through posts and interactions. Express links are still valuable, but companies should be strategic about how and where they plug their site.

4) Semantic search
Search engines have improved to understand more than the literal search terms by attempting to understand user intent and context. Semantic search considers similar words, phrases and questions as well as user location and other contextual information. Long tail keywords – three to four word phrases – can help you with semantic search by establishing context. These very specific tags tell the search engine how to rank your site when compared to similar keywords.

Ultimately, search engines want the best results for the user to appear organically, so digital content marketers need to understand how to make their site more easily discoverable by creating high quality and unique content. SEO is becoming increasingly nuanced and strategic, rewarding digital content with a human element.

Copyright 2015 Viral Solutions LLC

by Thomas von Ahn | Chief Elephant Slayer

We help overwhelmed small business owners duplicate themselves – so business can be fun again.
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant, a Google Partner – Certified in AdWords and a Mobit Certified Partner.

 


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Analytics

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.