Strategy may be the Brain, Intent is the Heart and Soul

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The great organizations have a vision, a compelling dream that energizes the work environment, and that energy is fed over and over again. The great organizations guide their strategic intent rather than control and dictate conformity.

The future of many companies is driven by intellectual collaboration, which looks like it just happens. Here that perception is not reality. The brain of any organization may very well be the strategy and how that strategy is put into blue print form. But the intent behind that strategy, the buy-in and delivery of that strategy, is the heart beat that fuels the brain. Only the intent and execution will feed the masses in the organization, to muster the resources beyond normal capabilities and abilities. The intent behind a strategy has certain recognizable traits. It must have heart. It must instill a challenge that is within reason.

What does that look like?

How does a firm get there? What process can be installed to feed this intent to go viral within an organization?

The above recognizable traits above must be in place or the strategy will languish. The entire workforce must be challenged and given the means to achieve the intent behind the strategy. This challenge must be very specific and very detailed. But without the tools the challenge is unrealistic and breeds contempt.

People must be empowered in the process. The goal of management and their attitude should be to capture the wisdom and intellect of the masses within, to drive the action, and achieve gains in market share, or whatever the strategy desired. This does not mean in a hierarchical and downward style of communication. Quite to the contrary, the communication must be directed upward, fueled by top to bottom total buy-in.

If you are as seasoned as I am, you recall this being similar to what the Japanese brought to America, with their management style. We once considered all they dreamed as unachievable. Instead an obsession for winning, outweighed the lack of resources and prior capabilities. Now we are competing for our future.

What is your strategic intent? Do you publish a mission statement and assume normal markets will return?

Being the competition, doing whatever it takes to be the best, will create your reality. The great Generals had even better subordinate officers and the best of the best on the front lines. They did not dictate a plan, they sought the plan, created the strategy, and empowered the front line to execute it, then supported them with the finest tools available.

Look into corporate collaboration today. If you are over 45, you first ought to learn the new definition of collaboration, because the great companies today don’t form committees and think about it.

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC

thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 


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Filed Under: Analytics

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.