When the iPhone was first introduced in 2007, it marked the beginning of a smartphone boom that has suddenly encapsulated the mobile market. Now, eight years later, a recent study indicates that smartphones now account for 75 percent of the devices available on the mobile market.
To give you an idea of just how quick that growth has come, last year at this time that number was 65 percent, which means that many millions of new Americans purchased their first smartphone within the last year. Ten years ago, the total number of people who owned a smartphone made up just two percent of the mobile market.
The study focused on Americans age 13 or older. The other 25 percent of people are either still using older style cell phones like flip phones or do not have a device at all. However, according to the researchers, the amount of people that do not own any kind of mobile phone is so statistically insignificant that they didn’t bother putting a percentage figure on it.
This figure is only expected to continue to go up in the coming years, and it’s not particularly surprising — mobile has taken over as the nation’s foremost platform for people to engage in digital media, whether it’s through web browsing, social networks, email or apps. While mobile web use has exploded, desktop computer use has generally flattened out over time. This is partially because people are able to use their mobile devices for a wide variety of tasks in addition to web browsing and communication. They can use them as eReaders, flashlights, gaming systems, alarm clocks, cameras and so much more.
So what does this mean for your marketing? The biggest takeaway is that the audience on smartphones is constantly increasing, which means that you have more people to whom you can market your mobile apps and websites. You also have a greater ability to include links to websites or apps in SMS marketing campaigns.
For more information on how you can continue to take advantage of this smartphone boom, reach out to our team at Viral Solutions today.
Copyright 2015 Viral Solutions LLC
by Thomas von Ahn | Chief Elephant Slayer