Segmentation: One of the Primary Benefits of Mobile Marketing Automation

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Effective marketing is targeted marketing—there’s no getting around it. You have to be able to understand which members of your audience are motivated by which types of messages your company sends out.

This is one of the biggest powers of mobile marketing automation. By developing a quality MMA campaign, you are more easily able to divide your users into different groups based on a variety of factors in a process called segmentation.

Through segmentation, you are able to target messages for your audiences take into account factors such as:

• Demographics. Naturally, demographics like age, gender, location and more are the basis of most marketing campaigns. Segmenting users by demographic is therefore one of the first

mobile marketing

Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

steps of mobile marketing automation.
• Device and operating system. While this information isn’t particularly useful if it’s the only information you have, it’s of great use when put into context with everything else. You need this information to deliver campaigns that are exactly right for your target audience.
• Events. For the purposes of mobile marketing automation, an event is any kind of user behavior that you wish to track in your campaign. This could include purchases, emails opened, page clicks, button clicks and basically anything else you can possibly measure. You can also filter your events based on such factors as frequency and recency. This is absolutely huge for your campaign.
• User status. A user’s status changes over time based on his or her interactions with your app. Status helps you to identify users who spend at least 30 minutes on the app, or only a few. You will also be able to identify users who spend a certain amount of money through your app.
• Previous interactions. It helps to know what types of interactions users take through your app so you know what sorts of interactions they are more likely to perform in the future. When they open messages or click on certain items, it gives you more information about their habits.

For more information about how segmentation works and how important it is in mobile marketing automation, contact Viral Solutions today.

Copyright 2015 Viral Solutions LLC

by Thomas von Ahn | Chief Elephant Slayer

thomas von ahn viral solutions

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

Viral Solutions LLC is a Digital Marketer Certified Partner and an Infusionsoft Certified Consultant.

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Filed Under: Analytics

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.