Post Like a Pro on Facebook

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Staying active on Facebook takes commitment, and it’s not always easy. Having a healthy dose of ready-to-post status updates available can help get you through those days when you have little time to spare or aren’t feeling particularly creative. Here’s how to post like a pro on Facebook.

1. Spend some time brainstorming ideas. When you’re feeling creative, sit down with a pen and paper and start brainstorming. Think of about five to ten broad topics related to your customers’ interests and problems and write those down. Some of these ideas may spawn additional ideas, so write those down too. For each main idea, try to come up with five to ten sub-topics. For example, if you run a pool cleaning service, your main topics might include: testing, cleaning, pool repairs, seasonal maintenance, pool accessories, and funny pool stories. Under testing you might have: do-it-yourself testing tips, pool chemistry, pool warning signs, problems associated with unbalanced pool water, testing saltwater pools, and so on. Under funny pool stories, you might include funny pool quotes, inspirational photos, funny pool cartoons, and stories. Remember, you don’t have to strictly adhere to your list. Use it as inspiration for generating ideas.

2. Start writing. Open a word processor and create sections for each topic and subtopic and then start writing. You may find it easier to write a bunch of related short posts in one sitting than it is to write a single status posting like a pro update on demand, especially when you have a list of related ideas right in front of you. Likewise, when searching for relevant quotes, it’s not uncommon to find a collection of great quotes in one search. Writing a bunch of updates in a single writing session is generally more efficient.

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3. Use a scheduling tool. Once you have a collection of status updates all ready to go, use Facebook’s scheduling tool or a third party social media scheduling tool to schedule them in advance. Decide how you want them to go out. For example, if you want to discuss pool testing every Monday, start with that topic and schedule those posts to go out on Mondays. Optionally, you could stay on the pool testing topic for several days before switching gears to the next topic. In either case, you’ll copy and paste each update into a blank status update box and then click on the clock icon to pick its publish time and date. Once scheduled, Facebook will automatically publish your updates according to the schedule you created. This ensures a steady stream of updates, even if you’ve been called away or are feeling uninspired.

Pre-writing and scheduling some of your Facebook posts can fill in the gaps of your Facebook marketing efforts. However, this is not a substitute for actively engaging with your followers. Make sure to respond to comments and post additional real-time updates.

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC

thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 

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Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.