Podcasting for Small Businesses

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Last year Social Media Examiner’s 2013 Social Media Marketing Industry Report predicted that podcasting was “set to explode in 2013.” 24 percent of respondents indicated that they wanted to increase their podcasting activities while 32 percent expressed an interest in learning more. Whether that prediction has come true or not remains to be seen. However, podcasting is a compelling option for many small businesses.

Shall I read this to you?

What is Podcasting?

Podcasting involves broadcasting your message using either audio or video. Early podcasts were listened to on iPods; thus the term “podcast.” Though many podcasting platforms support video, podcasting is typically considered an audio communications method.

One way to think of podcasting is to consider it an audio-based blog. Just like a text-based blog, podcasts are series of short, informative messages centered on various categories related to your business. Like blogs, individuals can subscribe to podcasts and be notified with each new entry.

Depending on the podcasting platform you choose, you can distribute your podcasts on your existing website, iTunes, on the hosting platform, RSS feeds, and more. It’s also possible to create a Facebook tab specifically for your podcasts.

How do Listeners Access Your Podcasts?

Again, this depends on how you distribute them. Some will download them via iTunes while others may subscribe to them and access them through a podcast app. The beauty of podcasting is that it allows your message to be heard on computers, smartphones, tablets, and MP3 podcastingplayers. People can listen to your podcasts while commuting to work, jogging, working out at the gym, or even when taking a shower.

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Because there are so many ways to consume podcasts, it’s smart to add podcasting to your marketing toolbox. This allows you to reach an audience that may not have the time or desire to read a lengthy special report.

In addition, some people prefer to listen to information rather than read it. For some, audio is a more efficient learning mechanism, for others it’s all about convenience. In either case, adding podcasting to your mix is a great way to get additional exposure.

What to Podcast About

If you are involved in any form of content marketing including (but not limited to) the creation and distribution of blog posts, special reports, press releases, articles, and whitepapers, you already have a wealth of material that you can convert into podcasts. For example, if you have a popular blog post on a given topic, consider recording yourself talking about that topic and turning the recording into a podcast. This doesn’t mean reading the blog post word for word but rather talking about the same topic in a conversational manner.

Here are a few more ideas for podcasting:

Podcasting is yet another method for sharing information with your customers and prospects. How will you use podcasting to grow your social presence this year?

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 

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Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.