Plenty of Opportunity Exists to Engage in B2B Mobile Marketing

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Though we’re living in an era where smartphone usage is at its highest rate of all time, a lot of companies have still yet to figure out how to effectively use mobile platforms to in B2B campaigns. One new survey by Regalix indicates that almost 80 percent of B2B marketers don’t have a content strategy exclusively for mobile platforms, and only one third of all of these marketers have any mobile element of their plans at all, despite the vast majority (78 percent) admitting that they know mobile apps are somewhat or very important to marketing.

When you consider the sheer amount of people that are using mobile devices and the amount of time that people are spending on average using apps and browsing the web on those devices, it’s clear that B2B marketers are missing out on a big opportunity. After all, recent research indicates that smartphones account for 75 percent of all mobile devices in the United States, with 184 million total users.

b2b mobile marketing

So what has made B2B marketers so slow to catch on?

One possible reason is a lack of sufficient software. Mobile app development tools tend to be geared toward large automation systems that lack the kind of intricacies that help with being more specific in targeting processes.

Another reason is that B2C marketing on such devices is inherently easier, because they are people’s personal devices. Many of people who own smartphones don’t necessarily use them for business. All smartphone users can be reached for B2C reasons, whereas B2B marketing is more targeted.

However, there are still plenty of ways that businesses can be reached through mobile apps and marketing methods. And for those companies that are able to develop a B2B mobile marketing campaign, there is relatively little competition at the moment.

For assistance in developing a B2B mobile marketing automation campaign, get in touch with the team at Viral Solutions today. We’re looking forward to helping you accomplish your mobile goals!

 

Copyright 2015 Viral Solutions LLC

by Thomas von Ahn | Chief Elephant Slayer

thomas von ahn viral solutions

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

Viral Solutions LLC is a Digital Marketer Certified Partner and an Infusionsoft Certified Consultant.

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Filed Under: Analytics

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.