Though we’re living in an era where smartphone usage is at its highest rate of all time, a lot of companies have still yet to figure out how to effectively use mobile platforms to in B2B campaigns. One new survey by Regalix indicates that almost 80 percent of B2B marketers don’t have a content strategy exclusively for mobile platforms, and only one third of all of these marketers have any mobile element of their plans at all, despite the vast majority (78 percent) admitting that they know mobile apps are somewhat or very important to marketing.
When you consider the sheer amount of people that are using mobile devices and the amount of time that people are spending on average using apps and browsing the web on those devices, it’s clear that B2B marketers are missing out on a big opportunity. After all, recent research indicates that smartphones account for 75 percent of all mobile devices in the United States, with 184 million total users.
So what has made B2B marketers so slow to catch on?
One possible reason is a lack of sufficient software. Mobile app development tools tend to be geared toward large automation systems that lack the kind of intricacies that help with being more specific in targeting processes.
Another reason is that B2C marketing on such devices is inherently easier, because they are people’s personal devices. Many of people who own smartphones don’t necessarily use them for business. All smartphone users can be reached for B2C reasons, whereas B2B marketing is more targeted.
However, there are still plenty of ways that businesses can be reached through mobile apps and marketing methods. And for those companies that are able to develop a B2B mobile marketing campaign, there is relatively little competition at the moment.
For assistance in developing a B2B mobile marketing automation campaign, get in touch with the team at Viral Solutions today. We’re looking forward to helping you accomplish your mobile goals!
Copyright 2015 Viral Solutions LLC
by Thomas von Ahn | Chief Elephant Slayer
Viral Solutions LLC is a Digital Marketer Certified Partner and an Infusionsoft Certified Consultant.
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