While we’re living in an age of tremendous innovation in mobile marketing, there are also plenty of companies that are still holding on to tactics that only worked three or four years ago, or never worked at all.
With that in mind, here are some mobile marketing strategies that you would be wise to forget:
- Focusing only on apps and mobile web. While it’s important to incorporate mobile web and apps (when sensible) into your mobile marketing campaign, you’re really missing out on a whole world of potential marketing endeavors if you only focus on those two channels. People carry their devices with them everywhere they go, and you have many different ways that you can reach out to them through your brand. Why not try to go outside the box a bit?
- Over-collection of data. We’ve all heard about the importance of data mining so that we can improve our marketing metrics. This process is especially big in mobile marketing. However, there’s definitely such a thing as collecting too much. Try only to focus on collecting data that is actually relevant to your brand and how you market to your consumers. Otherwise, you’re bogging yourself down with far too much information.
- Being overly intrusive. If you send out too many push notifications, too many brand text messages or too many mobile email messages, you’re going to risk annoying your customers and ultimately pushing them away. Show some discipline with your mobile marketing and only reach out in the right context and with messages that will actually interest your customers.
- Not taking intent into account. You need to be able to contextualize the experience of your customers. To do this, you need to consider a variety of factors, not just one (like location, gender, age, etc.).
Are you still using any of these mobile marketing strategies? If so, get in touch with us at Viral Solutions for assistance in tweaking your mobile marketing automation to achieve better results than ever before.
Copyright 2015 Viral Solutions LLC
by Thomas von Ahn | Chief Elephant Slayer