A recent study by Forbes indicates that by 2018, companies will spend $32.4 billion globally on making sure that they are able to get engagement out of their mobile marketing practices. With the way that people’s web browsing habits have shifted to the point where most internet browsing is done on mobile devices, experts believe that delivering great mobile experiences will be the backbone of web marketing for the next decade.
Part of this growth also has to do with the way that people use apps has changed. The first apps that companies put out tended to just be platforms to direct customers to their websites. Now, however, apps are expected to create engagement and assist people themselves, helping them to take action as quickly as possible.
So what are some ways that you can increase mobile engagement with your customers?
• Build trust. This goes beyond mobile platforms, of course, and extends into all of your business practices. If your customers trust the quality of your products or services, they’ll be more likely to get engaged with your mobile marketing.
• Provide individual value. Only send marketing messages that have relevant, valuable content to your customers. For example, you could offer personalized recommendations based on other brands they’ve viewed or purchases they’ve made. The last thing you want is for people to think “there are thousands of other people who probably got this exact same message.”
• Inspire urgency. For example, if customers add an item to their cart, you could customize a message that appears after a certain amount of time to remind them that they have an item waiting for them.
• Don’t spam. People will be much more likely to engage with your company if they don’t feel like you’re flooding them with messages at every opportunity. Be smart about when you send out push notifications or messages and accommodate people’s preferences in terms of time of day and message frequency.
Have more questions about how you can increase mobile engagement? Work with Viral Solutions to put together a comprehensive mobile marketing automation campaign today.
by Christine Kelly
CEO and Queen Bee | Viral Solutions LLC
Copyright 2015 Viral Solutions LLC