Is your marketing bringing you as many clicks, calls or customers as it should ? The big ad agencies follow five time-tested tactics to make their work more effective – now you can use them too. I’ll reveal one of these each of the next five weeks.
They are straightforward concepts, but thinking hard about them in relation to your own business and who you selling will pay off in a greater payoff for your marketing.
Get to know your prospects.
- Who will be your best customers? (Who will value your product or service the most)
- What do they value?
- What are their problems?
- How are you going to help them?
- Why should they choose you?
This is a critical first step to putting together a marketing plan that is going build your business, so it pays to dig deep.
Also think about your unique selling points – the things that set you apart from the competition. Those have a lot to say about whom you should be marketing to.
Let’s say you run a plumbing service, and have dozens of testimonials from happy customers saying you get plumbers to the job on time, and get the job done quickly. You also have the largest warehouse of all your competitors, so most parts are ready with no delay. You offer fast service and reliability – but you cost more than competitors. What does this tell you about your customers?
Busy professionals, the self-employed or households where both spouses work may rather spend more to get things fixed as fast as possible by a firm that is known to be dependable. They can’t afford to wait at home, losing income while away from work, waiting for a late plumber. Or one who may need to order parts and come again another day. On the other hand, retirees may need cost savings more than fast, reliable service so may not be a valuable target.
Once you’ve identified target customers, and key benefits you can begin to craft highly effective marketing messages. This also points you to the best places to get your message out. Now you’ve got the start on a marketing plan that will not only get your name out but make people pick up the phone and call.
Click the arrow……and I’ll read this to you
by Christine Kelly – CEO & Queen Bee – Viral Solutions LLC