Of all the activities that people engage in on their mobile devices, email is number one, even beating out web browsing and checking Facebook. This means that your email marketing campaign needs to consider the millions of people who regularly check email on their phones or tablets in addition to those sitting in front of a desktop computer.
There are a variety of factors you’ll need to consider to make email marketing effective for mobile users. Here are some steps you can take to ensure your mobile marketing automation includes a solid email plan:
Earn the trust of your subscribers. When people are notified on their phone that they have an email from you, you want their first instinct to be to open it, not to immediately delete it without reading. Deliver a great product or service, and make sure that your emails will not be seen as “spam.” People will not open your email if they don’t trust that you’ll make it worth their while.
- Make sure you have a mobile-friendly design. You might consider using responsive email design to ensure that the user experience is just as good on mobile as it is on the web. People shouldn’t have to zoom in or scroll around just to be able to read a whole message — your email should fit well within their screen and be just as functional as it would be on the computer.
- Use images. Most email apps automatically enable images, whereas web email tends to filter images unless you turn off that option, so you can bank on being able to use pictures to communicate with your clients. Any images you use should be attractive, eye-catching and relevant to your brand and the message you’re sending.
- Be mindful of where your unsubscribe link is. You should always offer an unsubscribe link, but make sure that it’s not too close to where you have your main call to action so that your customers do not tap it by mistake.
- Make sure your call to action is obvious. Even though the rest of your message will be constrained to fit the smaller screen, you should be sure that your call to action remains big, bold and attention grabbing.
Viral Solutions has a wide variety of mobile marketing automation services to offer, including outstanding mobile email campaigns. Contact us today to get started.
Copyright 2015 Viral Solutions LLC
by Thomas von Ahn | Chief Elephant Slayer