Let Your Strengths Influence Your Strategy


Spending the time to craft a position statement can truly guide your business to new heights. The problem is that many businesses spend most of their time on their tactics to attract and retain customers rather than the position that they have taken a stance on. Your stance tells your audience, your perfect prospective customer what you can do for them. What is it that you help people do? Why do you do that? What is it that fuels your passion for what you do? Tell your audience, take a stand, state your position and let it be known without subtleties why you do what you do.


Warning, you might upset someone in your audience by taking a strong position of why you do what you do, and that's a good thing. Why is it a good thing? Because you want to weed out the detractors from the future ambassadors. Let's talk about the fuel for your position statement, which will feed your strategy. Again, your strategy will tell you what your tactics will be to attract new business. Strategy feeds tactics. Strategy tells you where to find your audience. Now, identify your strategy that gets customers and take a position based on that strategy.

Here are the steps you should take before you start to find new ways of attracting and retaining customers:

Once you have taken all four of these steps, you are significantly closer to organizing your growth strategy. Then you can finally go into more detail when it comes to finding the correct tactics to reach out to new customers and hang on to your existing ones. The answers to the above will tell you what tactics to use, because you'll know where they tend to hangout.

For more assistance, feel free to reach out to us today at Viral Solutions!

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC

thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Analytics