How to Learn from a Failed Social Media Campaign

Update February 23, 2016

Are you finding that your efforts to establish a social media presence are falling short? The trouble could be in your approach. When creating a social media campaign, the ultimate goal is to build relationships with your customer and industry trend-setters. It takes a fair amount of dedication on your part, but when you use your tools and resources, you can turn your campaign from sad to success. We’ve compiled a few tips and tricks to help you stay away from common social media campaign mistakes.

Who are you talking to?
This should always come first. If you can’t identify who you’re talking to, how will you know what to say to them? Determine who is likely to use your

We bring to the table, over 30 years of business ownership, c-level executive leadership, the experience of managing 100’s of people at once from a remote location, the challenges of balancing family with your entrepreneurship and the objectivity that fuels our insight and oversight of your business. When we’re first approached about the possibility and opportunity of working together on your business, we spend hours getting to know you, your challenges, what makes you tick and the business model you have developed. It’s so important to understand your why of what you do. It’s so important to understand what drives your passion. It’s so important to understand what your goals and objectives are. It’s so important to understand the depth and complexities of what makes you unique.

product or service and do research to analyze how that group accesses information. There are resources specifically designed to help you accomplish this online. Certain apps and programs allow you to search Twitter profiles for keywords that relate to your market, opening the door for you to establish relationships with them.

When are they listening?
Once you’ve identified your target audience, it is important to do some analysis to determine when they are most active on social media. Is your audience part of a typical 9-to-5 work routine? If so, it may not serve you to publish posts around the time they’re leaving the office. Timing is important! You don’t want your posts to be buried beneath hours of other content, because the likelihood that it will be read decreases sharply.

Again, there are apps that can assist you with this task. Scheduling programs allow you to set the time you want your content to be published, and automatically sends it out for you.

What are you saying?
Now that you know who you’re talking to and when the best time to reach them is, you need to make sure what you’re saying to them is high-quality and relevant. Analyzing the customer is key. You should be generating content that presents your business as an industry leader and a credible, trustworthy source.

Learn what type of content jives best with your audience. Infographics are great, concise, visually-appealing ways to pass information. For some audiences, they are perfect. Others may respond better to videos or articles. Hone in on what your customer wants to consume, and make sure your content is easy-to-read and aesthetically pleasing.

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