The biggest successes in business often start as one small spark of creativity. But sometimes it’s easy for us to get bogged down by the mundane, day-to-day details of our work, and we don’t get the time to step back, brainstorm and take a look at the big picture. So how can you boost creativity in your business?
Here are a few tips:
- Know your customer. This doesn’t just mean carefully researching demographics like gender, age, purchasing trends and other similar pieces of information. You need to actually get out there and talk to your customers as well. Find out what they’re thinking, what they need and how you can help them. Getting some personal knowledge of your customers will focus your creativity on ideas that you know will benefit your customer.
- Take baby steps. While we often think of creative people as being the kinds of people who take huge leaps and big risks, the truth is often quite different. Many of the most successful, creative people appreciate having as many boundaries as goals so that they can evaluate which ideas work and which don’t. Once you’ve taken your time to evaluate your ideas, then it’s time to take that big leap.
- Don’t be afraid to think completely irrationally. Just because an idea seems ridiculous or irrational doesn’t mean it’s not worthy of consideration. Some of the best creative ideas are ones that would probably have been immediately dismissed by others. Not every idea you have is going to be a gem, but you need to be able to think outside the box if you expect to improve creativity in your business. And of course, if an idea winds up being truly ridiculous or unrealistic after you’ve brainstormed it in more detail, there’s no need to act on it.
- Be sure to bounce ideas off others. The businesses that exude the most creativity are those that leave the door open for anyone within the company to submit creative ideas of their own. What’s more, you should feel free to have large brainstorming sessions, or approach your employees or colleagues with any ideas that arise to get their opinions. The more minds you have on a given idea, the more potential creative directions you could take it.
Need more tips on boosting your creativity? Contact us today at Viral Solutions, and we’ll be pleased to work with you to help give your company a creative kickstart!
Christine Kelly | Queen Bee | Viral Solutions LLC