The Importance of Core Values in Your Business
In the hustle of running a businessābe it a startup, a family-owned shop, or a multinational corporationāit's easy to get caught up in daily tasks and deadlines. Yet, at the heart of any thriving enterprise lies something more enduring: core values. These aren't just words on your website or posters on the wall; they're the guiding principles that shape your company's culture and influence every decision you make. They are the heartbeat of your organization, keeping you grounded and focused, especially when challenges arise.
Consider how Infusionsoft famously hired and fired based on their core values. By doing so, they didn't just build a team; they cultivated a culture of integrity and purpose. You can do the same by embedding your core values into your hiring and firing practices.
The Power of Hiring for Core Values
Imagine you're interviewing two candidates for a key position. One boasts an impressive resume with top-notch skills and achievements. The other may have less experience but radiates enthusiasm and shares your company's valuesābe it integrity, teamwork, innovation, or customer focus.
While skills are essential, they can often be taught and honed over time. Values, however, are ingrained. Hiring someone who embodies your company's core values means bringing in a team member who will not only perform their duties but also enhance your company's culture. They'll align with your mission, make decisions that reflect your values, and contribute positively to the team's dynamics.
"Values are like fingerprints. Nobody's are the same, but you leave them all over everything you do."
-Elvis Presley
The Courage to Fire for Core Values
On the flip side, what happens when an employee's actions consistently clash with your core values? Perhaps they're highly skilled but exhibit behaviorsālike dishonesty, disrespect, or unethical practicesāthat undermine your team's morale and your company's reputation.
Letting go of such an employee is never easy, especially if they're delivering results. However, tolerating behavior that contradicts your core values can have long-term negative effects. It can lower morale, breed resentment among other employees, and damage your company's integrity. By making the tough decision to part ways, you uphold your core values and demonstrate a commitment to a healthy, positive workplace.
Your core values are more than ideals; they're actionable principles that should influence every aspect of your business, including who you hire and who you let go. By making decisions rooted in these values, you protect your company's culture, foster a cohesive work environment, and set the stage for sustainable success. When your team is aligned with your core values, everyone moves forward together, driven by a shared purpose.
