Google and Twitter are Now Partners. What Does This Mean for Marketers?

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In February, Google and Twitter reached an agreement that would give Google complete access to Twitter’s stream of posts. While the details were not ever officially released about how Google planned to use Twitter’s content, most people were able to connect the dots pretty easily. The idea seems to be that Google will include tweets in search engine result pages to provide real-time search results, but we can’t be certain yet.

So what can marketers do to prepare for this huge partnership between two of the biggest platforms, Google and Twitter, for digital marketing when we aren’t even sure what that partnership entails yet?

Here are a few tips:

google and twitter partnership

Our small business experts can consult or coach on a wide variety of important business topics, including sales optimization and management, sales training, automated relationship marketing, eMarketing, strategic planning and much more. Our thought process is very simple. First we seek to understand, before we seek to be understood. When the team at Viral Solutions brings their minds to your business, you are getting all of our collective experiences. We will not sugar coat the reasons behind our input. We will not withhold our best solutions. We will not limit our implementation strategies. We will tell you exactly how we see it. The results you experience will be the sum of your strategy, your defined target audience, your commitment to serve your customer and our process of delivery. That means we are an integral part of your team!
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• Develop a thorough understanding of social search. Social media and search engines are slowly merging. Social media platforms have already built some pretty detailed search engines into them. Facebook search, for example, can produce extremely focused results with its advanced search form. Twitter search even allows you to focus results by whether the tweets contained positive or negative emotions. Google search returns posts from Google+. Understanding how search works will help brands to improve the visibility of their social media posts and profiles.
• Learn how to use hashtags more effectively. At some point, it’s very likely hashtags will play a major role in driving search queries and even be used in Google searches, simply because of how popular they are on social media networks. Therefore, it’s important for your bland to employ an effective hashtag strategy, whether it’s creating your own hashtags or using other popular trending tags.
• Post about trending topics. With Google and Twitter partnering up, it’s likely that trending topics will play a role in Google searches. Google already gives a boost to newsworthy content, but Twitter’s trending topics could essentially act as super-charged keywords in searches.
• Follow the news. Stay up to date with the news about how Google and Twitter are joining forces, and as the details of the deal become clearer, be prepared to read and adapt.

In the end, this deal has a lot of potential benefits for digital marketers. Keep placing an emphasis on learning the best ways to leverage both social and search engine marketing, and you’ll be prepared for what’s to come.

Copyright 2015 Viral Solutions LLC

by Thomas von Ahn | Chief Elephant Slayer

We help overwhelmed small business owners duplicate themselves – so business can be fun again.
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant, a Google Partner – Certified in AdWords and a Mobit Certified Partner.

 


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Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.