The reality of a bad day is that, even though you may work alone, you’re not alone. Your bad day only gets worse as it impacts those you serve. So get over it now! Move on to what’s more important. Stop digging in that open wound. Your bad day is not the end of the world and I don’t care how bad it is. But it will be if you don’t do what those entrepreneur idols of your do. I know – though love.
So your WordPress site keeps getting hacked with spam comments. Spending hundreds of dollars on a Facebook boosted post that failed isn’t the worst thing. I know you lost a customer and they even said they don’t like you – big whoop! All that just exploded in front of your very eyes is not the end of the world.
Spilled milk and a migraine.
What’s wrong with you? You own this business. You are the only one you report to. Did you seriously think things would be care free and easy going every day you strolled into your basement office in your PJ’s?
Stop crying! Remove the emotion from whatever just happened. It will only get worse if you don’t. I know, though love but it’s the reality of it all. You want this solo career path. You left that weekly paycheck gig. This is what comes with the territory. No you didn’t!
Over 98% of small businesses fail. That’s a deck that was stacked against you from day one and it doesn’t improve. Stop thinking negatively. Think about what’s important today. Move your mind beyond what created any bad day. Yes, the reality is that failure looms over you like a dark cloud sitting solo in the sunshine of life.
Your visions are your freedom.
Your idea. Your service. Your core offerings. Your statement of differentiation. Whatever it is that makes you unique is whatever your heart of hearts says to get on with is your path to freedom, regardless of the odds. This is what you told your family, friends and spouse when you needed to convince yourself to do this, right?
You know you’re the ultimate problem solver for those who need you. Somewhere filed away in your brain, beyond today’s isolationist thoughts about this bad day, you recall providing an amazing experience to your customers.
These are the reasons most business models fail.
Ignore that dark cloud and be certain you’re always doing what most do not do, which is what helps sustain most small businesses. These are the items the successful and consistently high performing entrepreneurs and small business owners think about on bad days.
- Define and refine your target market. Research that target and be able to religiously know who they are like the cliche’ that is the back of your hand.
- Focus on the needs, pains, problems and objectives of your customer. This is what solves your problems. Deal with them in that order.
- Review your written business plan. Review your budget. Maximize your allocation towards what brings your customers to you.
Huddle up with what’s important.
Get over your bad day event by surrounding yourself with what is more important. As a young business I can guarantee you there are more pressing items. That’s all it takes to move on past what caused your bad day. I know, you’re looking for some great formula from your therapist or MBA mentor. Sorry, move on, get over it and stop looking for the latest solutions with sex appeal.
What defines you is how you handle these bad days. It isn’t the mistake or the bad day event that defines you. It’s what you do about it. It’s how you rally!
Flying solo in your own business makes you one strange member of the gene pool anyway. You find it difficult to find non-entrepreneur’s that think like you do, work the hours that you do. I mean, when was the last time you let the dog out, only to dash to your computer to make notes on this brilliant idea – only to wonder where the dog went? Exactly!
What’s important to you?
At the end of the day you have your priorities and those are what you’re diligently working so hard for. For me, it’s making sure I can help my children when they need me. That includes my dog Rio, who I have found sleeping outside waiting for me to remember her – more than once. My children are my life. They are my goal. They are what fuels me. Do they know that? Even the I need articles like this to refocus my priorities. Otherwise the grind begets the grind.
Whatever it is that brought on your bad day. Think! There is always something more important. There is always something else needing your attention. Surround yourself with that – and get over it! It’s that simple.
How do you move beyond a bad day? Especially to those lonely entrepreneur’s – what do you do to shake it off?
Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC