Finding Success When You Have Big-Time Competition


It’s a common and unavoidable challenge for most new entrepreneurs: how do I set my business up for success if I’m not holding down the top spot in my niche? It can be extremely challenging to make headway when it seems like there are already people entrenched in that “top tier,” but it is still possible.

You can get as complicated as you want with customer psychology, but in the end, people buy products for three different reasons:

  1. A truly compelling need
  2. Perceived benefits
  3. High perceived value

A compelling need is something that keeps the average customer up at night. In most cases, it’s some form of problem that they need solved. Your product or service should aim to address a compelling need in a Finding Success When You Have Big-Time Competitiontimely and cost-effective manner. Perceived benefits are the ways in which a product benefits the consumer. High perceived value is a combination of the first two factors, as a product that has specific perceived benefits that address a compelling need are of great use to people making purchase decisions.

The fact is, when you first get started off in your business, you’re not going to instantly occupy the top spot in your niche. It’s an unrealistic goal. Instead, you should set your sights on being as good as possible in all three of these areas. Have a clearly defined need that you are addressing for your target customers, and be explicit about the benefits of your product (and make sure that it delivers on those advertised benefits!). By being excellent in those first two factors, you will increase the perceived value that your product has, allowing you to better compete with companies in the “top tier” of your niche.

Obviously, it’s quite as simple as all that, but you’d be surprised at just how much a focus on product and service quality will help your company gain headway in its early phases.

Talk to us today at Viral Solutions for more tips about how you can better set your company up for early success. We’ll be happy to work with you and help you to achieve our goals.

by Christine Kelly

CEO and Queen Bee | Viral Solutions LLC

Prior to joining Viral Solutions, Christine held executive leadership roles at some of the largest small business consulting firms in the USA. Her experience includes leading direct reports of over 130 remote sales agents who generated $38mm in annual revenue. She obtained her Marketing degree from British Columbia Institute of Technology. Bring her C-Suite experience to your small business. Although our company is virtual, and we can work with you wherever you are located, she is located in Denver, Colorado and owns a second home in Vancouver, BC Canada.


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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