How to Find Prospects (and Contact Them) via Search Engines

February 8, 2023 by Guest Author

Are you looking to expand your customer base or reach a wider audience? If so, then this blog post is for you! With the right tools and techniques, it's possible to find prospects and contact them with the help of search engines. We'll walk you through the process of prospecting targets through search engines, from setting up your search filters to contacting prospects with personalized messages. Ready to get started? Let's dive in!

Why Use Search Engines to Find and Contact Prospects

Prospecting is an essential process for businesses and salespeople, with the goal of finding potential customers and moving them into your sales funnel. A great way to start prospecting is to use search engines, as they can offer a wealth of information. Knowing how to research prospects using search engines can be a powerful tool for your business, enabling you to reach out to the right prospects and build relationships with them. 

11 Ways to Find Prospects and Contact Them via Search Engines

1) Utilizing Pay Per Click (PPC) Advertising

Pay-per-click (PPC) advertising is a great way to find and contact prospects through search engines. It allows you to place your website on the search engine results page (SERP) by paying a fee. It also allows you to bid for certain keywords or queries so that your website pops up when someone searches for that keyword.

• This ensures that your website will be at the top of the search results page and, therefore, more likely to be seen by potential prospects. By using PPC advertising, you can target your ideal prospects and increase the chances of them visiting your website.

2) Analyzing Existing Customers

Analyzing existing customers is a great way to get a better understanding of who your ideal prospects are and where to find them. By looking at who your best customers are and what demographic they fit, you can begin to narrow down your target audience. You can then use search engines to find and contact prospects in that demographic. 

• PPC  advertising is an effective tool for targeting prospects, as you can set parameters around who you want to target based on existing customer profiles. Additionally, you can use prospecting tools such as LinkedIn Sales Navigator and Leadfeeder to identify leads that have already visited your website by their IP address. This will help you get a better understanding of who is interested in your product or service.

3) Extracting Emails From Visited Pages using Finders

Once you have identified your ideal prospects, the next step is to find their contact information. One way to do this is by extracting emails from visited pages using email finders. These email finders can facilitate automatic searches for the main search engines, such as Google and Bing, and allow you to export the results to Excel in XLSX format. 

4) Exporting Results to Excel in XLSX Format

Exporting your data to Excel in XLSX format is a great way to store and organize your prospecting efforts. Ascendix Search makes it easy to export your search results with just a few clicks. Once you’ve selected the data you need from the search results, you can export it to an XLSX file that can be opened in Excel.

• This allows you to store and organize your prospecting list so you can keep track of contact information and progress. Additionally, you can use the data in Excel to create custom reports that are tailored to your specific needs.

5) Identifying Ways to Meet Ideal Prospects

Once you have identified your ideal prospects, the next step is to find ways to meet them. Start by figuring out where your best customers came from. They are a good indicator of where to find new prospects. It can also help to identify common connections, such as a person, a group, an interest, or anything you and your prospect have in common. 

• Additionally, you can use various sales tools to search, filter, and find prospects by industry, role, and other criteria. Referral prospecting can also be effective; it involves leveraging people in your network who may know people in the industry who would be interested in your product or service. Finally, LinkedIn provides powerful search tools like Site Search and Sales Navigator that allow you to quickly narrow down your prospects and reach out to them.

6) Focusing on Your Target Audience

Once you have identified your ideal prospects, it is essential to focus on your target audience. To do this, you need to research their interests and needs, as well as their online behaviors, in order to craft a message that will resonate with them. You should also strive to engage in conversations relevant to your target market and find ways to keep you and your brand front of mind.

• Furthermore, you can use content marketing to communicate with your customers and prospects alike. Content marketing is the art of creating interesting and engaging content that can be used to drive traffic to your website and keep your audience engaged.

7) Referral Prospecting Through People You Know

Referral prospecting is a great way to find potential customers and clients since it involves leveraging the relationships that you already have. As a sales professional, you can build relationships through contacts, clients, and business partners. This enables you to start a conversation with prospects—or write more effective sales letters—and increases the likelihood of converting leads into customers.

• It is important to keep in mind that referral prospecting does require a bit more research and effort than some other methods of prospecting; however, it can often be worth the extra effort when it comes to finding valuable prospects.

8) Utilizing LinkedIn Site Search

LinkedIn site search is one of the best ways to find prospects. It allows you to filter results by job titles and organization size, making it easy to find potential customers that match your ideal customer profile. It also allows you to reach out to prospects who have already expressed interest in your business, as it provides a list of people who have visited your company’s page. You can then use this to initiate conversations with them. 

• Additionally, advanced search capabilities allow you to locate key decision-makers within companies. This can be a great way to establish relationships with key influencers and decision-makers in your target audience.

9) Using LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful tool for salespeople looking to find and contact prospects. With its prospect search tool, Apollo.io, salespeople can quickly search for the perfect client at companies all over the world. There’s also Snov.io, a cold outreach automation tool that helps find email addresses and validate them.

• Additionally, Prospect.io has a handy Chrome extension that searches LinkedIn to find lead emails. Finally, Datanyze offers contact information, email addresses, and mobile numbers of prospects, which it pulls from their LinkedIn profiles and company websites. With these tools in your arsenal, you’ll be able to uncover leads and contact them with ease.

10) Utilize High-Quality Content and SEO

Search engine optimization (SEO) is essential for businesses looking to reach their target customers through search engines. High-quality, authoritative content is crucial in boosting rankings, and it is important to ensure that your content is optimized for the keywords relevant to your business. 

• This includes optimizing web pages, URLs, headings, image descriptions, metadata, page titles, and emails. Additionally, leveraging Google AdWords can help you identify the most relevant keywords for your business. Making sure that your business is highly visible and attractive on Google should be a priority in order to reach more prospects.

11) Check Social Media Profiles

Once you have identified potential prospects from search engines, it is important to check out their social media profiles. Social media provides valuable details about prospects, such as whether they are interested in the topic you are targeting and what kind of content they engage with. It also gives you a chance to interact with them and build relationships. 

• To find out what social media platforms your prospects are using, start by searching for their name on popular networks like Twitter, Facebook, and Instagram. Then, look at the type of content they post and engage with. If they are engaging with content that is relevant to your business, they may be a good fit for your target audience.

Conclusion

Prospecting can be a time-consuming process, but with search engines and other tools, you can find prospects and connect with them successfully. Sales prospecting tools can help to identify potential customers, research their interests and preferences, and contact them through a variety of methods. PPC advertising, analyzing existing customers, extracting emails from visited pages, and focusing on your target audience are all effective techniques for finding and contacting prospects. Additionally, referral prospecting through people you know and utilizing LinkedIn’s Site Search and Sales Navigator can also be beneficial. Prospecting is a great way to generate leads for your business, so make sure to take advantage of these tools and techniques.

Sarah Marksons 

Marketing Consultant, GrowMeOrganic

Connect with her on LinkedIn

Filed Under: Business Tips Tagged With: linkedin, prospects, Search Engine Marketing, seo