Facebook Business Pages Are Losing Reach

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Time.com recently reported on a study that showed a dramatic reduction in reach between October 2013 and February 2014. The study by Ogilvy & Mather found that business page updates reached 12 percent of the business’s followers in October. By February, business page updates reached only 6 percent of followers. Another study by Ignite Social Media estimates that businesses reach only 2.5 to 3 percent of their followers at any give time. Some have speculated that Facebook has dialed back business page updates in an effort to encourage businesses to pay for placement.

Whether Facebook is purposefully suppressing the majority of business page updates or not, today’s Facebook users tend to have crowded news feeds. With hundreds of Facebook friends and any number of businesses and groups, it’s inevitable that many updates will be missed. Paying for placement may be your only option.

facebook business pages

lev radin / Shutterstock.com

That said, you need to be smart with your marketing dollars. If you opt to pay for sponsored posts, make sure they count. Below are a few ideas for getting more out of Facebook despite a dramatic reduction in organic reach.

It’s hard to give up the idea of free promotion on sites such as Facebook. As Facebook dials back the reach of business updates, you may have no choice other than to get creative. If you must pay for placement, make it count.

Facebook is still a great place to find potential customers, but maybe not the best way to build relationships over time. Strategies like Facebook contests and promotions help you capture contact information from your fans, so you can help them become paying customers without worrying about reaching them with your posts.

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 


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Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.