CRO Series: Creating a High-Quality Conversion Funnel


Welcome back to the fourth part of our five-part series on Conversion Rate Optimization (CRO). Over the last several weeks we have discussed what exactly CRO is, how you can establish ideal buyer personas, and how you can better connect with those ideal customers. Today, we turn our attention to the types of methods you will use to actually create conversions.

A common example of how businesses create online conversions is what’s known as a conversion funnel. This funnel catches all of your targeted users that you are trying to attract and somehow encourages them to take an action, whether it is in the form of making a purchase or taking some other type of action that is beneficial to your company.

Here are some tips to help you create an engaging, user-focused conversion funnel your audience will appreciate:


Conversion Funnel


Conversion funnels are essential elements of any overall CRO campaign. While they do not necessarily directly create sales, they do create more customer engagement and loyalty, which is a key element of conversion rate optimization.

Next week, we will wrap up our CRO series with a discussion of CRO analytics and the types of tools you can use to track your success.

Thomas von Ahn

Thomas von Ahn

Chief Elephant Slayer for Viral Solutions LLC

vs logo long clear revised




“Achievement seems to be connected with action. Successful

men and women keep moving. They make mistakes but they

don’t quit.” — Conrad Hilton

Let's Chat! Set up an appointment with me HERE.



At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

Stay Up To Speed in the Ever Changing World of Marketing!

Sign-up today for FREE, monthly marketing tips, loopholes, and news to EXPLODE your Return on Investment!



Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Filed Under: Analytics, Business Tips