CRO Series: Analytics to Help Track Your CRO Success


We have reached the fifth and final part of our conversion rate optimization (CRO) series. So far we have discussed in detail what exactly CRO is, why it is important, how to create target buyer personas and how to reach out to those personas, including the use of conversion funnels. Today we bring home the discussion with a look at some of the most important analytics you can use to track the success of your company’s CRO.

Google Analytics is perhaps the easiest and most effective tool to use to track these analytics. It provides you with most of the key information you need to truly measure the success of your CRO. Here are some of those metrics you should be analyzing to determine what sort of adjustments you need to make to get the most out of your digital marketing:

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These are just a few of the many metrics available for your use in Google Analytics, which will help you get a better idea of your conversion rate optimization performance. By tracking these metrics and using the information available to you, you can change various elements of your website to create a better user experience.

We hope you have enjoyed this series on conversion rate optimization. For more information about CRO and how you can apply these principles to your company, we encourage you to reach out to our team at Viral Solutions.

Thomas von Ahn

Thomas von Ahn

Chief Elephant Slayer for Viral Solutions LLC

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“Achievement seems to be connected with action. Successful

men and women keep moving. They make mistakes but they

don’t quit.” — Conrad Hilton

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About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.