Conversion Rate Optimization: Driving incremental revenue and profit


The effectiveness and user experience of a website is paramount to graphic design, yet design is a factor in conversion rate optimization. This has been an art form for digital marketers for many years now. However, structured testing has recently been kicked into high gear by the likes of Google and many other digital behemoths. That is evidenced by the move away from simple conversion rate optimization to the art of driving incremental revenue and profit.

If you live in this world you may recall the story of the $300 million dollar button by Jared Spool. Mr. Spool writes, “It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.” Or perhaps the $500 million dollar button as reported by Jan Panhoff. The objective of Panhoff's study was to identify the UX of a new mobile site in 2012. Panhoff writes, “By conducting a number of interviews with current users, we identified the core issue with the mobile site was that users could not locate the “Buy” button on the product detail page. The button itself was displayed on the top of the page embedded in a table layout that also contained other links. Ultimately, users expected the button to be located below the item picture.”

The examples provided suggest that the fix is easy, obvious and full of great results from quick fixes. Obviously this is not the case.

What factors deserve greater consideration in order to make split testing and conversion rate optimization a success?

How to build the perfect landing page so that you actually have something to test.

conversion rate optimization expert

Most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That’s where you come in. In this mastery course, you’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.

Ryan Deiss and the team at DigitalMarketer publish a 16 point landing page checklist. We reference Digital Marketer here because we believe that if you wish to be the best you should emulate the best. Viral Solutions also believes that graphic design, color choice and page layout are very important. We do not believe that graphic design converts at a high rate without understanding the psychology of building a page for greater user experience.

Here is a partial list of critical components every landing page should have according to Digital Marketer:

How to become a Conversion Rate Optimzation Expert.

“All businesses need a way to optimize the traffic they're already getting to generate more leads and more sales. They need a proven and repeatable process to identify exactly where they should focus optimization efforts to truly “move the needle” in their business. Unlike everyone else who simply calls themselves a “conversion expert,” you’re going to outshine the rest, because while everyone else is grasping at ideas, and trying random things (the majority of which won’t work) you’re applying a proven process that gets results, every time.” ~ Digital Marketer

These are the same systems and strategies our internal team uses to generate traffic, and then convert that traffic into sales.

We're here to help. Together we will make a difference in the lives of those who need YOU!

Rather than forcing technology to be a solution to every problem, they apply their outstanding knowledge and sales processes to the technology that’s available to them. This makes for much more effective, streamlined marketing campaigns.

Today, Viral Solutions’ mission is to provide its clients with the assistance needed to experience bursts of growth in their operations, and a big part of that is through the use of technology. When business owners feel overwhelmed, burnt out or unmotivated, Viral Solutions steps in to give them the tools they need to achieve new levels of success. At Viral Solutions, we help small business owners duplicate themselves – so business can be fun again!

Copyright 2016 Viral Solutions LLC

We help overwhelmed small business owners duplicate themselves – so business can be fun again
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant and a Google Partner – Certified in AdWords.


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Business Tips