Content Types for Social Media and When to Use Them

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You’ve probably noticed by now that there are numerous types of content being shared on social media sites. For example, cat videos continue to dominate the Internet. While sharing silly videos with your friends is part of the appeal of social media, business users need to share content with a purpose. Below are several types of content you can use to get your messages across.

1. Informational content – Sharing informational content helps to show your followers that you are informed on a given topic. Thus, you are more likely to be seen as credible. For example, if you are jewelry designer who specializes in working with precious metals, sharing information about precious metals will reinforce your expertise and show that you know what you are talking about. Examples of informational content include magazine articles, news stories, special reports, industry reports, industry statistics, infographics, and videos. Note that you don’t have to be the author of the informational material in order to share a link to it. If you want to build even more credibility, consider writing your own articles, blog posts, or reports. When to use informational content? On a regular basis, but try not to bombard if you don't listen you don't sell anytingyour followers with an endless stream of it.

2. Conversational content – This isn’t rocket science. It’s all about being social. Ask questions, join conversations, answer questions, share an anecdote, and interact with your followers. When to use conversational content? All the time! Make sure to engage on social media on a regular basis.

3. Funny content – Let’s face it, cat videos get the most shares. However, humor is hard to pull off as it’s too easy to unintentionally offend someone. Keep it clean, keep it relevant to your product or service, and use sparingly.

4. Promotional content – On social media, you really need to balance promotional content with everything else. The fastest way to lose followers is to bombard them with promotions. That said, if you build strong enough relationships with your followers by sharing great information and interacting with them on a personal level, they will be more receptive to your promotions and may even look forward to them. Keep in mind that promotions can be fun and engaging. For example, holding a photo contest related to one of your products or services is a great way to get your customers to promote your business for you. This approach also takes advantage of the word-of-mouth effect. When to use promotional content? Use sparingly. The general rule of thumb is 80 percent non-promotional content and 20 promotional content.

Text, photos, videos, animated GIFs, and cartoons are all different types of content. However, each of these content types can be categorized as either informational, conversational, funny, or promotional.

It’s your turn. What’s your favorite type of content to share on social media? Which type generates the best response?

Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC
thomas von ahn

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

 


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Filed Under: Social Media

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.