Why You Should Constantly Ask Questions


Basically every market you can think of is constantly becoming more and more saturated with products for customers to choose from. As a result, it’s extremely important that you are able to understand exactly what customers are looking for and how you can differentiate your products or services from everything else that’s available to them.

Why should a potential customer choose you?

What can you do to make their life better or easier?

Those are just a couple examples of questions you should constantly be asking. But sales isn’t the only reason that you should ask questions as a business owner. Consider the following reasons why you should harbor an inquisitive nature in the business world: 

You learn. 

Whether your questions are specifically related to your business or industry or not, chances are your questions will lead to some new sort of discovery. Who knows when that discovery will benefit your company?

You find new perspectives. 

For example, when attempting to find a new sales strategy, you may benefit greatly from asking the customer about their thought process when looking at or purchasing a product rather than attempting to tweak your sales processes and hoping for the best. You could ask employees what they’d do differently about your company and find new ideas you’d have never considered before. These new perspectives can be extremely valuable.

You find a better understanding. 

People love to answer questions about themselves. You can create much better relationships with employees and customers by asking about them and getting to know who they are as people. Rather than constantly pushing your own message down their throats, take a moment to ask about who they are and their feelings and backgrounds. 

You problem solve. 

Whenever you face a problem or issue with your company, asking questions can help you to find people who have had similar situations and learn how they solved their problem. It’s also an opportunity for you to take some of the responsibility off your shoulders—you don’t necessarily have to solve every single problem that comes across your desk all by yourself. If you have children, you know that they learn about the world around them by asking a constant stream of questions.

Take that mindset in your businessquestion everything around you and learn more about your business and your customers.

Copyright Viral Solutions llc © 2014. All Rights Reserved

by Christine Kelly

CEO and Queen Bee | Viral Solutions LLC

Prior to joining Viral Solutions, Christine held executive leadership roles at some of the largest small business consulting firms in the USA. Her experience includes leading direct reports of over 130 remote sales agents who generated $38mm in annual revenue. She obtained her Marketing degree from British Columbia Institute of Technology. Bring her C-Suite experience to your small business. Although our company is virtual, and we can work with you wherever you are located, she is located in Denver, Colorado and owns a second home in Vancouver, BC Canada.


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