Common Misconceptions about Pay Per Click (PPC) Advertising


There are many businesses that use pay per click (PPC) advertising as a way to draw attention to their business online. It shouldn’t be surprising that with so many companies using the tactic in different ways, there are a number of myths and misconceptions about it that have become quite prevalent.

Here are a few of those most common misconceptions about Pay Per Click:

Long Tail Keywords: From what to why – Long tail keywords and long tail key phrases are those keywords that are more specific, less common, draw less traffic and are potentially harder to refine than head keywords. If that is the case, why are they so valuable? Why should a web site owner optimize for long tail keywords? What is the definition of long tail keywords?

Our team at Viral Solutions can help you develop a stronger PPC campaign and figure out how it will fit into your overall digital marketing strategy. Contact us for more information or to set up a strategic planning session.

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Filed Under: Tools & Technology