Common Misconceptions about Pay Per Click (PPC) Advertising

by

There are many businesses that use pay per click (PPC) advertising as a way to draw attention to their business online. It shouldn’t be surprising that with so many companies using the tactic in different ways, there are a number of myths and misconceptions about it that have become quite prevalent.

Here are a few of those most common misconceptions about Pay Per Click:

Long Tail Keywords: From what to why – Long tail keywords and long tail key phrases are those keywords that are more specific, less common, draw less traffic and are potentially harder to refine than head keywords. If that is the case, why are they so valuable? Why should a web site owner optimize for long tail keywords? What is the definition of long tail keywords?

RELATED POST
9 Highly Profitable Digital Marketing Tools

Our team at Viral Solutions can help you develop a stronger PPC campaign and figure out how it will fit into your overall digital marketing strategy. Contact us for more information or to set up a strategic planning session.

Copyright 2016 Viral Solutions LLC

We help overwhelmed small business owners duplicate themselves – so business can be fun again
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant and a Google Partner – Certified in AdWords.

 


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

Stay Up To Speed in the Ever Changing World of Marketing!

Sign-up today for FREE, monthly marketing tips, loopholes, and news to EXPLODE your Return on Investment!



Filed Under: Software & Technology