The SMS/text messaging market hasn’t been explored by businesses nearly as much as other forms of mobile marketing. Therefore, it’s not particularly surprising that there are a lot of misconceptions related to the process out there.
Here are a few of the most common misconceptions about SMS Marketing, as well as the truth behind them:
Misconception: SMS marketing is nothing more than spam.
Fact: An inherent aspect of spam is that it is unwanted. A lot of spam emails or direct mail comes without the permission or interest of the customer. SMS marketing, on the other hand, allows consumers to opt in to receive these messages, meaning your customers never get messages that they haven’t consented to and that everyone who receives your message has already demonstrated some level of interest in it. Furthermore, brands that use SMS marketing can smartly determine how often to send messages to avoid bothering their opted in customers.
Misconception: SMS marketing is ineffective.
Fact: There’s a lot of reason to believe it’s significantly more effective than other forms of mobile marketing. For one, text messages are much more likely to be opened than emails, meaning that your targets are in turn much more likely to read the message you’ve sent. For another, the fact that it is an opt-in system means that you are inherently more likely to find success because you are only delivering your message to interested consumers.
Misconception: SMS marketing doesn’t offer much room for creative messaging.
Fact: There’s a lot that you can do with an SMS marketing campaign. You could advertise special promotions, follow up with customers that have made purchases, send birthday greetings, send delivery notifications and much more. You can also include links to special landing pages, promotions, surveys or social media pages.
Misconception: SMS marketing doesn’t allow for interactivity.
Fact: There are plenty of ways you can get engagement out of SMS marketing. You could run polls or surveys, telling targets to text back a certain word to indicate their response. You could run contests in a similar way. You could link people to locations where they can leave a review or share a special deal with their friends. When used creatively, there’s plenty of opportunity for engagement in SMS marketing.
Don’t let these misconceptions turn you off SMS. Turn to Viral Solutions for more information about SMS marketing and how you can make it work as a part of your overall mobile marketing automation plan.
Copyright 2015 Viral Solutions LLC
by Thomas von Ahn | Chief Elephant Slayer