Common Misconceptions about SMS Marketing


The SMS/text messaging market hasn’t been explored by businesses nearly as much as other forms of mobile marketing. Therefore, it’s not particularly surprising that there are a lot of misconceptions related to the process out there.

Here are a few of the most common misconceptions about SMS Marketing, as well as the truth behind them:

sms marketing

Advanced SMS features
You won't believe how easy it is to create rich content text messaging campaigns with MOBIT. With our easy to use campaign builder and mobile web pages, we take you and your audience well beyond the simple text message! You will wonder why you ever bothered with plain text messaging. Extend your marketing reach and build your mobile lists with MOBIT.

Misconception: SMS marketing is nothing more than spam.

Fact: An inherent aspect of spam is that it is unwanted. A lot of spam emails or direct mail comes without the permission or interest of the customer. SMS marketing, on the other hand, allows consumers to opt in to receive these messages, meaning your customers never get messages that they haven’t consented to and that everyone who receives your message has already demonstrated some level of interest in it. Furthermore, brands that use SMS marketing can smartly determine how often to send messages to avoid bothering their opted in customers.

Misconception: SMS marketing is ineffective.

Fact: There’s a lot of reason to believe it’s significantly more effective than other forms of mobile marketing. For one, text messages are much more likely to be opened than emails, meaning that your targets are in turn much more likely to read the message you’ve sent. For another, the fact that it is an opt-in system means that you are inherently more likely to find success because you are only delivering your message to interested consumers.

Misconception: SMS marketing doesn’t offer much room for creative messaging.

Fact: There’s a lot that you can do with an SMS marketing campaign. You could advertise special promotions, follow up with customers that have made purchases, send birthday greetings, send delivery notifications and much more. You can also include links to special landing pages, promotions, surveys or social media pages.

Misconception: SMS marketing doesn’t allow for interactivity.

Fact: There are plenty of ways you can get engagement out of SMS marketing. You could run polls or surveys, telling targets to text back a certain word to indicate their response. You could run contests in a similar way. You could link people to locations where they can leave a review or share a special deal with their friends. When used creatively, there’s plenty of opportunity for engagement in SMS marketing.

Don’t let these misconceptions turn you off SMS. Turn to Viral Solutions for more information about SMS marketing and how you can make it work as a part of your overall mobile marketing automation plan.

Copyright 2015 Viral Solutions LLC

by Thomas von Ahn | Chief Elephant Slayer

We help overwhelmed small business owners duplicate themselves – so business can be fun again.
Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant, a Google Partner – Certified in AdWords and a Mobit Certified Partner.


At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

Stay Up To Speed in the Ever Changing World of Marketing!

Sign-up today for FREE, monthly marketing tips, loopholes, and news to EXPLODE your Return on Investment!

Share your knowledge and gain exposure by becoming a guest author on our blog! Learn how to write for us.

Filed Under: Analytics

About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.