Client Success Story
How Introducing New Frameworks & Processes Generated Growth
About Erie Custom Signs
Erie Custom Signs is a Michigan-based sign company specializing in interior ADA signage. The company offers a wide range of ready-to-ship, predesigned, and custom signs that ensure ADA compliance without sacrificing appearance. Erie Custom Signs serves various industries, including schools, assisted living facilities, hotels, hospitals, churches, offices, and more. The company also partners with sign shops and other professionals shopping for ADA signs on behalf of their clients.
Erie Custom Signs Mission Statement
Acquiring and maintaining the specialized fabrication equipment needed to produce ADA signage isn’t always easy for general sign shops. That’s why we’re here!
At Erie Custom Signs, we help business owners achieve ADA compliance and sign shop owners earn effortless revenue by offering high-quality interior ADA signage.
What Problem They Were Experiencing
Erie Custom Signs initially came to Viral Solutions for help with their email marketing efforts. They had purchased Infusionsoft (Keap) as a CRM, knowing it was robust and would serve as the tool they needed. However, they struggled to use it effectively and get the most out of it. Additionally, the company did not have a solid online presence or systems. They lacked an internal framework for their team and an external framework to drive lead generation for scalable growth.
They were having difficulty finding a way to source quality leads that wouldn’t eat up profits and increase labor.
Mike Shabluk, Owner Erie Custom Signs
“We’ve been working with Viral Solutions for several years now. And we have grown because of them—with email marketing, with our web- site, paid advertising… now they’re even creating our catalogs for us. Don’t try to do it yourself.
Do your day job; let them do the rest.”
A Look at The Results
From 2015 - 2022
Increase in organic traffic
ranking for 114 keywords
total online catalog downloads
active online wholesale partners
total contacts added
Business Allies
The Strategy
What Strategy We Developed to Solve the Problem
Viral Solutions began by analyzing the company’s processes and online presence to determine where improvements could be made. We compiled data and researched the company’s ideal customers to create a strategy that would guide their efforts moving forward.
Our team focused on SEO to improve rankings and drive more traffic. We also developed new frameworks to streamline internal processes and enhance the customer experience. Further, we helped the company leverage the full capabilities of Infusionsoft for automation purposes. The goal was to bring in more leads and sales without putting an additional burden on their staff.
What Areas Experienced Growth
After partnering with Viral Solutions, Erie Custom Signs was able to generate more leads, bring in more organic search traffic, and increase their wholesale partnerships. Moreover, the company experienced significant growth without over- whelming their staff.
How we Executed the
Strategy
We work at the intersection of strategy, creativity, and technology to help our clients digitally reinvent their businesses.
We helped establish online systems and a new online store through which sign professionals and end users could place orders.
We revamped the company’s sales process for greater efficiency, including quoting for custom orders.
We developed a funnel and a variety of resources, leading to increased authority among sign franchises worldwide.
We improved their lead generation via PPC advertising and strategic trade show follow-up.
We optimized the company’s site for search by creating quality content based on keyword research and making technical improvements.
Our Clients
