Client Success Story
How Automation & Donor Focus Have Fueled Growth
About Curt Landry Ministries
Curt Landry Ministries is a global ministry bringing covenant restoration through the reconciliation of Jew and Gentile, encouraging unity and restoration between the Church and Israel. The ministry helps Believers discover and embrace the roots of their faith by providing a wide range of resources. Additionally, donors may give to various outreach programs that support individuals in need in Israel.
What Problem They Were Experiencing
Curt Landry Ministries came to Viral Solutions because inefficient processes were stunting the organization’s growth. Nearly everything was handled manually—from social media posting to donor account setup. As a result, the staff struggled to keep up with the workload. Moreover, the ministry’s marketing efforts were uncoordinated.
On top of all that, they had a difficult time connecting with and bringing in donors on a larger scale. This was primarily due to a lack of personalization, segmentation, and targeted messaging.
They were having difficulty finding a way to source quality leads that wouldn’t eat up profits and increase labor.
A Look at The Results
From 2016 - 2021
Increase in overall web traffic
increase in organic monthly traffic
increase in donations/revenue
increase in customers/donors
increase in the number of transactions
Business Allies
The Strategy
What Strategy We Developed to Solve the Problem
Viral Solutions began by rebuilding the foundation of the ministry’s marketing. We restructured their strategy by creating a donor value journey (DVJ), donor avatar, and
other key components.
Guided by this strategy—and data, of course—our team was able to eliminate inefficiencies by introducing new tools and processes that fit the ministry’s needs. Every decision was made to ensure greater convenience for the ministry’s staff and a better experience for their congregation.
What Areas Experienced Growth
With Viral Solutions’ help, Curt Landry Ministries was able to increase website traffic, bring in more donations, and deliver a better experience overall. Further, the ministry tripled their growth while keeping their staff roughly the same size.
How we Executed the
Strategy
We work at the intersection of strategy, creativity, and technology to help our clients digitally reinvent their businesses.
We shifted the messaging and experience to focus on the donor rather than the ministry.
We expanded the ministry’s reach from solely rural Oklahoma to national and global, bringing in donations from around the world.
We automated many internal processes (e.g., email and social media) and improved the donor experience.
We put a greater emphasis on writing and designing new content, building up a library of assets that resonate with both ministry members and potential donors.
We implemented SEO best practices to increase the ministry’s visibility online and encourage organic traffic.