Up Your Blog Game: Intriguing Introduction


“Once you get people laughing, they’re listening and you can tell them almost anything” – Herb Gardner. You have written a catchy title now you have to keep the reader’s attention with a solid welcoming introduction. As I said in the last post, only 20 percent of the readers continue after the title. You certainly don’t want that number to drop. So here is the answer to creating a fun and exciting introduction.

Intriguing Introduction

When the team at Viral Solutions brings their minds to your business, you are getting all of our collective experiences. We will never sugar coat the reasons behind our input. We will not withhold our best solutions. We will not limit our implementation strategies.

Just as with the title, the introduction paragraph has to be interesting. Look at it as if you were introducing yourself to someone you fancy at the bar or night club. How do you want to be perceived? Interesting, funny, smart, these are all attractive qualities, right? The same applies to writing an introduction. You want to make it alluring to captivate the reader so that they will want to finish the article.

Try opening up with a quote as I did in this article’s intro. Think of it as your icebreaker. Quotes can project the qualities we are looking for in an intro paragraph, all in one line. Easily snagging the attention of the reader. Be sure to make the quote relevant to the subject of the article. Select short and to the point quotes, to keep a nice fast pace flow for the post.

Put yourself out there. Show some personality or share something personal to connect with the reader. Don’t dig too deep, and it must relate to your focal point. Most people out there have the same problems in life and can relate to one another’s experiences. If you have an uplifting or fascinating story to share, all the better. Everyone loves to hear true tales of life’s adventures. They can be inspiring, so much so they can will a reader to read on.

Start with your end. Much like the abstract portion of a scientific paper, you can give the reader the most important information first a.k.a. the results. Blog readers read at high speeds so you got to give them the info they want first or they will lose interest just as fast.

In conclusion, give your opening paragraph attractive qualities (funny, smart, and interesting). Quotes are always a good way to start, as long as they are relevant. Readers love a good story, one that inspires and connects with the reader. And finally, put your most important information first to hold the readers interest. Use any one of these techniques and you are sure to write a great intro.

Lindsey Perron

 Lindsey Perron

Queen of the Machine for Viral Solutions LLC

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“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” ~ Simon Mainwaring


customer value optimization specialist




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Filed Under: Content Creation

About Lindsey Perron

As Thomas’ daughter, Lindsey was introduced to the world of sales and marketing at an early age. Curious about what her dad did, Lindsey would jump at every opportunity to help and ride along on sales calls. Always quick to take charge and lead the group—a trait that has only grown with time—Lindsey was frequently told by her parents that she was destined to be a manager or CEO of some sort. While working toward earning her bachelor’s degree in human services from the University of Wisconsin-Oshkosh, Lindsey interned with the UW Office of Equality and Affirmative Action and served on several councils, which gave her the opportunity to develop her persuasive writing skills, researching skills, problem-solving skills, project management skills, and more. After working as the lead teacher of the 4-year-old room at the local daycare center, Lindsey decided to switch gears and join the Viral Solutions team. In her position, Lindsey is able to help clients think through an end goal and reverse engineer it into the steps needed to achieve it.

When she’s not working, Lindsey loves spending time with family, be it traveling somewhere together or just hanging out at home.