When you write a headline for a blog post, you are making a commitment to deliver a message or information to the reader. You must take this seriously and stick to it until the last word is written. The introduction is an affirmation of this commitment. When you state your main ideas in the intro it is as if you are plotting goals or stepping stones that will ultimately lead to explaining the overall subject of the article.
This blog article, “Following Through On the Headline” will tell you how to fully expand your ideas to complete these goals, and deliver your message to the reader.
Expanding Your Ideas to the Max
Look at your ideas like a cozy cottage. A cottage that needs to be filled. But not with junk. No, no, no. Fill it with wonderful information that relates precisely to the point of the paragraph and conclusively to the title. You need a few good sentences of quality content per paragraph to get your point across. This relevant content is like soft but sturdy furniture, to make your reader comfortable and confident that their time is being well spent. As always be sure to stay on subject. Do not veer off the path.
Insert Media and Links
You can prop up a wobbly coffee table of ideas with images and links. A visual always helps explain a complicated point, or to just liven up the paragraph. The use of links gives the reader another room to explore at their own leisure.
For example: Let’s say you are writing about the latest web conference tools. After you give the important details on each product you can list a link to that products website. For instance: For more information about this great tool go to WebEx.com (actual website). The reader can then search and get more details that you might not have been able to fit into your blog.
Get to the Point
When writing the body of your blog remember to elaborate your main points with the important facts, leave out the weaker info. You want to fill your readers mind with the facts that will enable them to accomplish what they set out to do when they searched and read your article. You can use links and media to help emphasize your thoughts. Your readers will appreciate the knowledge they have gained and be confident that you can deliver with every post.
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“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” ~ Simon Mainwaring