Up Your Blog Game: Following Through On the Headline


When you write a headline for a blog post, you are making a commitment to deliver a message or information to the reader. You must take this seriously and stick to it until the last word is written. The introduction is an affirmation of this commitment. When you state your main ideas in the intro it is as if you are plotting goals or stepping stones that will ultimately lead to explaining the overall subject of the article.

This blog article, “Following Through On the Headline” will tell you how to fully expand your ideas to complete these goals, and deliver your message to the reader.

blog headline follw through

Want to educate, entertain, and inspire your audience with well-written and researched blog posts that keep you at the top of prospects’ and customers’ minds? Contact us to get quality, done-for-you content delivered fast.

Expanding Your Ideas to the Max

Look at your ideas like a cozy cottage. A cottage that needs to be filled. But not with junk. No, no, no. Fill it with wonderful information that relates precisely to the point of the paragraph and conclusively to the title. You need a few good sentences of quality content per paragraph to get your point across. This relevant content is like soft but sturdy furniture, to make your reader comfortable and confident that their time is being well spent. As always be sure to stay on subject. Do not veer off the path.

Insert Media and Links

You can prop up a wobbly coffee table of ideas with images and links. A visual always helps explain a complicated point, or to just liven up the paragraph. The use of links gives the reader another room to explore at their own leisure.

For example: Let’s say you are writing about the latest web conference tools. After you give the important details on each product you can list a link to that products website. For instance: For more information about this great tool go to WebEx.com (actual website). The reader can then search and get more details that you might not have been able to fit into your blog.

Get to the Point

When writing the body of your blog remember to elaborate your main points with the important facts, leave out the weaker info. You want to fill your readers mind with the facts that will enable them to accomplish what they set out to do when they searched and read your article. You can use links and media to help emphasize your thoughts. Your readers will appreciate the knowledge they have gained and be confident that you can deliver with every post.

Over 600 articles written . . . just for ourselves

At Viral Solutions, we believe all small business owners deserve a shot at making it big. While we made our name as an Infusionsoft provider, we also provide a wide variety of high-quality digital marketing services, from web and graphic development to social media and copy-writing. We have helped clients in a number of industries to dramatically improve their digital marketing results over the years. Since our founding, we have been featured in the New York Times and the Huffington Post and have become a certified partner of both Infusionsoft and Digital Marketer. FEELING OVERWHELMED? We help overwhelmed small business owners duplicate themselves – so business can be FUN again.

Lindsey Perron

 Lindsey Perron

Queen of the Machine for Viral Solutions LLC

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“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.” ~ Simon Mainwaring


customer value optimization specialist



At Viral Solutions we are committed to seeing YOU succeed. It is our goal to grow your business with proven digital marketing strategies that will help your business for the long haul.

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Filed Under: Content Creation

About Lindsey Perron

As Thomas’ daughter, Lindsey was introduced to the world of sales and marketing at an early age. Curious about what her dad did, Lindsey would jump at every opportunity to help and ride along on sales calls. Always quick to take charge and lead the group—a trait that has only grown with time—Lindsey was frequently told by her parents that she was destined to be a manager or CEO of some sort. While working toward earning her bachelor’s degree in human services from the University of Wisconsin-Oshkosh, Lindsey interned with the UW Office of Equality and Affirmative Action and served on several councils, which gave her the opportunity to develop her persuasive writing skills, researching skills, problem-solving skills, project management skills, and more. After working as the lead teacher of the 4-year-old room at the local daycare center, Lindsey decided to switch gears and join the Viral Solutions team. In her position, Lindsey is able to help clients think through an end goal and reverse engineer it into the steps needed to achieve it.

When she’s not working, Lindsey loves spending time with family, be it traveling somewhere together or just hanging out at home.