Did you know that you can follow entire lists dedicated to a specific topic on Facebook? Did you know that you could create your own interest list and then share it with other Facebook users? If you think about it for a minute, you’ll soon see the possibilities!
Using Facebook Interest Lists for Inspiration
Short on ideas for writing blog posts each week? Follow a few Facebook interests lists dedicated to your specific interests and get a healthy dose of fresh ideas! For example, if you need to blog about business topics, you could follow Arianna Huffington’s Social Entrepreneurs list or Pete Cashmore’s Innovative Brands list (or both).
Note that these lists will not take over your news-feed. You’ll still see the latest posts from your friends, Facebook groups, and favorite business pages without the added clutter of posts from your interests lists. When you want to see posts related to your interests, simply click on Interests in the left pane of Facebook and choose the interests list you’d like to view. From there, you’ll see a collection of relevant posts from a variety of pages and people originally selected by the list’s creator. You may even like following interest lists better than following individual pages as you could be exposed to individuals and brands you wouldn’t have otherwise discovered.
How you intend to use your interests lists will dictate how you set it up. For example, if you are using a list solely to stay informed on a given topic and do not necessarily want to share it with others, set up the list so that only you can see it. On the other hand, if you think others can benefit for your hand-selected list of Facebook users and pages, set up the list so that it is public.
Using Facebook Interests Lists to Gain Exposure
Arianna Huffington and Pete Cashmore have both created their own lists (as have countless others). The list creator is prominently featured in the list’s cover image. By creating a list, you could get new followers.
In addition to adding users and pages that appear under Facebook’s suggestions, you can also search for users and pages or choose from pages and friends that you currently follow when building your own list. If you want to maximize your company’s exposure, then add your business’s page to your list as well. Now, anyone who follows your list will be exposed to your business page whenever they view the list.
Facebook’s interests lists are easy to start following or create, and they put relevant information at your fingertips. Use interests lists to stay informed, get inspired, or share information with a broader audience on Facebook.
Now here’s an interesting question: How will you use interests lists?
Thomas von Ahn | Chief Elephant Slayer | Viral Solutions LLC