Advantages of Using QR Codes for Your Company

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Despite many people predicting the demise of QR codes over the past several years, they have stuck around as a viable option for companies looking to beef up their mobile marketing campaigns. These codes, which sort of resemble square bar codes, are scanned with special QR code-reading apps on mobile devices to instantly take the user to a landing page or app.

Since they debuted several years ago, companies have made all different kinds of uses for these codes. Some use them to promote sales, others use them as a way to get users to their websites to learn more about their products, and others still use them as a way to create more engagement with their apps and social media platforms.

There are several big advantages of the QR code from which your business could benefit:

• Storage. You can store approximately a hundred times more information on a QR code than your standard horizontal barcode.

QR codes allow a customer to visit a web page address by scanning a 2D image with their phone's camera, instead of manually entering a URL. The resultant URLs typically include tracking features which would be unwieldy if typed by the customer. Originally approved as an ISS standard in 1997, Denso-Wave first developed the standard for tracking automobile parts in Japan.

QR codes allow a customer to visit a web page address by scanning a 2D image with their phone's camera, instead of manually entering a URL. The resultant URLs typically include tracking features which would be unwieldy if typed by the customer. Originally approved as an ISS standard in 1997, Denso-Wave first developed the standard for tracking automobile parts in Japan.

• Ease of use relative to other codes. While barcodes have to be scanned from a specific direction, QR codes can be scanned in any direction around 360 degrees. They’re easy for your device to read, and background interference typically isn’t an issue.
• Engagement. The code’s appearance is quite unique, so when a customer sees one they know exactly what it is and what to do with it. All it takes is a quick scan for them to see what’s on the other end of the code.
• Availability. Anyone with a smartphone can download a QR code reader for free. Therefore, just about anyone who walks into your business can scan QR codes you generated and access special deals, surveys or other information.
• Free. Not only are QR code readers usually free, but so are QR code generators. Download your codes and print them off on to fliers, menus, posters, billboards or any other form of print advertising you use in or out of your store.

If you desire a customized solution using QR Codes, look no further than the leader at NeoMedia. Mobile marketing solutions from NeoMedia put your business in front of customers on the devices they use the most – their smartphones. With high engagement tools like NeoSphere and QodeScan, users can read and interact with QR codes and barcodes, opening new pathways onto which customers can be reached. Promote your goods or services with NeoMedia’s mobile marketing solutions and provide customers with up to date, customized product information. If you’re looking for assistance in developing a strategy for using QR codes with your business, contact the team at Viral Solutions today.

Copyright 2015 Viral Solutions LLC

by Thomas von Ahn | Chief Elephant Slayer

thomas von ahn viral solutions

Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.

Viral Solutions LLC is a Digital Marketer Certified Partner and an Infusionsoft Certified Consultant.

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About Thomas von Ahn

With more than 30 years of experience in B2B sales across various industries, Thomas has unique insight into both the offline and online sales sphere. It was during his time in the trenches that Thomas noticed a recurring theme: Though business owners are knowledgeable about their craft or trade, they often struggle to market and sell to their prospects. This realization is what prompted Thomas and his now business partner, Christine, to bring Viral Solutions to life. Since starting the company, Thomas has been able to assist countless business owners in developing a solid marketing plan based upon sound marketing strategy, then assigning the marketing tactics to a team of talented employees, and, finally, watching those actions unfold—his true passion.

Though Viral Solutions is on Thomas’ mind 24/7, he does occasionally take a break to cheer on the Green Bay Packers and enjoy his adopted home of Wisconsin. Much of his family also works at Viral Solutions, and this closeness with family and employees is the cornerstone of the Viral Solutions culture.