There are a number of digital marketing tools available today—so many, in fact, that it can be difficult to determine which ones are right for your business.
The good news is that you don’t need to waste time and money trying out tools that may or may not prove useful to your team.
If you read our previous blog on this subject, you’ll be happy to learn that we’ve updated our list of recommendations to include some incredibly powerful and easy-to-use tools that can help in taking your marketing strategy to the next level.
Having an attractive, user-friendly website is key, and Hotjar is an excellent resource if you want to improve your website’s overall performance. Though most people take advantage of the heatmap feature, Hotjar also offers visitor recordings, feedback polls, conversion funnels, form analysis, and more. With everything that Hotjar has available, you can track which elements on your site are working and which ones are driving visitors away.
Looking for a way to reach out to customers when they’re not on your website? PushCrew allows you to do just that. With push notifications, you can send short yet powerful messages to your customers, regardless of where they may be online. Plus, those who utilize this app can expect to see an opt-in rate of up to 25%.
If you don’t already have a mobile app in place, you’ll quickly find PushCrew to be a particularly useful tool for your business.
Nowadays, especially when it comes to B2B transactions, people often do their due diligence online, sometimes forgoing a phone call altogether. Still, it can be helpful to have a tool that assists with call tracking. CallRail gives users the opportunity to measure phone call conversions, analyze call content, record calls, and create custom call routing.
If your sales team spends even a moderate amount of time on the phone with prospects, the data you can glean from CallRail will prove extremely valuable.
Infographics allow you to present information to your audience in a fun and interesting way. However, many businesses stick to text-based content because they feel they don’t have the necessary graphic design skills.
With this tool, you can easily create eye-catching infographics, presentations, flyers, and more. Best of all, you don’t need to be an artist to produce content that will capture your audience’s attention.
With more than two billion active users, Facebook is the most popular social media platform out there today. It makes sense then to have a reliable method for communicating with your prospects via Facebook. The problem is you likely don’t have time to keep up with all the questions and comments you receive.
Fortunately, there’s ManyChat.
ManyChat lets users create a Facebook Messenger bot for marketing, sales, and support. This tool is so easy to use, you can set up your Facebook Messenger bot in a matter of minutes.
We’ve talked about the growing popularity of voice search before. Answer the Public is a tool we highly recommend, as it allows you to reach prospects who are searching via smart speakers and other mobile devices.
With Answer the Public, you can type in keywords that are relevant to your business and receive a web of questions that people are asking. Once you have a better idea of what queries to target, you can format your content accordingly.
Sumo is one of the best tools out there in terms of increasing your site’s traffic, sign-ups, and shares. Actually, it’s a whole suite of tools in one!
With Sumo’s various apps, you can add share buttons to your site, display a virtual welcome mat, incorporate pop-ups to collect contact information, and more.
If your email list is a little on the thin side, Sumo may be just what you need to bulk it up.
SEMRush is another all-in-one tool that businesses find to be very effective, as it offers a variety of ways to improve upon your marketing efforts.
SEMRush’s features include keyword research, domain comparisons, site audits, social media trackers, and traffic insights, among others.
No matter what areas of your digital marketing strategy fall flat, SEMRush will allow you to get the data you need to refine them.
Creating social media posts and scheduling them for the appropriate times every day is a poor use of your time. The folks at MeetEdgar feel the same way, which is why they’ve made it possible for you to “set it and forget it.”
With Edgar, users can create content libraries, design social media posts, and set schedules for one or more social media accounts. Though you will have to do a little maintenance now and again, this tool will drastically reduce the amount of time you spend on social media posting.
The tools mentioned above are ones we use nearly every day at Viral Solutions. So, if you’ve been feeling overwhelmed by all the choices available to you, consider taking a step back and focusing on these nine. By implementing just one in your digital marketing strategy, you could save yourself a lot of time and increase your conversion rates!