Mobile devices have fast become the leaders for marketing. Information from MarketingLand indicates that more than 60 percent of traffic during the holiday season made for purchases came from mobile devices, and the total amount of business being conducted via mobile is increasing every single year. Simply put, people are constantly connected to their devices and are using them for more tasks than ever before.
So what are some ways that your brand can boost the effectiveness of its mobile marketing campaign to take advantage of this constantly increasing trend? Here are some tips:
- Use the right keywords. Many people don’t associate keywords with mobile marketing, but considering people use their devices for local searches morethan anything else, having local keywords in your mobile search optimization can make a huge difference. Use city names, region names and more. How does keyword submission work in an actual application? MOBIT’s keyword manager makes it so easy for you to select and assign keywords for your SMS campaigns. Using ‘keywords’ for text marketing is a very easy way for your audience to ‘opt in’ to your text marketing campaigns. By simply typing in your advertised keyword and short-code to their smartphone, your audience receives an auto reply text message with their special mbit.ly MOBIT link which takes them instantly to the mobile web page you have created in your MOBIT account. Your lead capture form can then capture their details for followup at a later date if that is required.
- Put a focus on special offers. Whether you’re creating mobile-optimized emails, targeted text messages or any other kind of mobile content, you should put an emphasis on sales and special offers. You have a much smaller window of opportunity to grab the attention of prospects who are using mobile devices, so getting their attention with an easily located special offer and giving them the ability to opt in to your text messaging services increases the chances that they’ll pay attention to your messages. Tired of using email for an opt-in offer? No need to muck around with API coding or web form fields for capturing new opt in contacts for your mobile marketing. Add our unique campaign opt in forms to your web pages and automatically capture your visitors details for followup marketing with your MOBIT SMS and email marketing campaigns. Our mobile opt in forms are fully compliant with mobile anti-spam legislative rules in the USA, Australia, Canada, United Kingdom and New Zealand.
- Help customers find you. Create a local business listing that includes your address and a map to help your customers find your location. Again, with customers using mobile devices in huge numbers to find local businesses, this can only increase your exposure. What about spam rules for mobile marketing? Tough new anti-spam legislation in most countries make it imperative to have written permission (digital / online or hard copy) from your list in order to be able to market and communicate with them via text message. MOBIT make this very easy for you to manage with our automatic ‘contact status control’ to ensure that you are only marketing to those in your list that you have express permission.
- Be compatible. Customers use a huge range of mobile devices, from smart phones to tablets and more, which means you need to make sure that all the messages you send are compatible with devices of all different sizes and resolutions. Whenever a new device or operating system is released, make sure that your mobile content is optimized for it. How can you personalize your delivery too? Personalize your mobile text message marketing and mobile web pages with our custom merge fields. Over 100 custom merge fields are available and over 25 different data types including. Add dynamics data to your text marketing campaigns and really stand out from your competitors.
For more tips and assistance with your mobile marketing automation, reach out to us today at Viral Solutions.
Copyright 2015 Viral Solutions LLC
by Thomas von Ahn | Chief Elephant Slayer